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How to Manage Your Business' Finance During the Pandemic

Posted 4 years ago

How to Manage Your Business' Finance During the Pandemic
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The government may have eased lockdown, but the pandemic has most certainly not gone away. Still, businesses continue to worry about their ability to survive the economic impacts of Covid-19 and are looking for ways to recover from the financial damage the pandemic has caused. 

In this guide, we breakdown what you can do to help your business stay in control of its finance, and how to stay afloat during one of the most sustained events to have faced the UK economy for a generation. 

Reevaluate

Before you even proceed with finding ways to salvage your business, you first need to see what kind of situation you are dealing with. With businesses having gone into free fall, and a number of government schemes introduced to try and reinstate confidence, it is important to carry out an evaluation of your business as it stands and the cash-flow situation. Ensure that you:

  • Control your in-flow and out-flow and create a short-term plan of action for how money is spent.
  • Reforecast your liquidity. If money is short, consider applying for the government’s business loan schemes or an alternative source of funding.
  • Ensure you keep your stakeholders fully updated and informed. Keep in regular contact with those such as suppliers, customers and regulators - anyone who has a vested interest in your business. 

Look at your business

Once you’ve addressed the immediate issues, its time to review the business as it currently stands so that you can stabilise it. This should involve performing an analysis within every area of your business, and how it has been responding. Ensure you:

  • Address the underlying factors of the current situation. Coronavirus will be the main driving force, but to develop an effective plan to sustain your business, you should try and take a more detailed approach. Understand why the pandemic has had more or less of an impact on your business. 
  • Review the opportunities that are available to keep your business afloat, and what is available to enable your business to expand post-lockdown. 
  • Again, ensure you keep key stakeholders informed so they are aware of the direction you are taking. 

Restructure your business

Having analysed your business, it may be a case that changes need to be made to ensure you can stay afloat during the pandemic. These may well be small, or large ones that require major alterations to your business structure, or even product. The aim of this step is to ensure that you can change your business to remain profitable. Ensure you:

  • Create a detailed and quantifiable restructuring plan that key stakeholders can support.
  • Implement new capital arrangements if required.
  • Make sure you have plans in place that allow for accelerated mergers and acquisitions or even closure of business.

Already we’ve seen numerous businesses switching their business models. Retailers are hiring thousands of people to facilitate massively expanded online delivery services. Factories are turning from making vodka to hand sanitiser. Textile businesses are altering their production methods to make masks. Educators are moving online.

Now you’ve planned, it’s time to implement

Perhaps the most important part of this process is when you put into action your plan. This needs to be done as rapidly as possible, ensuring that you monitor your progress. This should include:

  • Ensuring you facilitate the implementation of the restructuring plan.
  • Constantly tracking progress by monitoring key performance indicators and keeping abreast of any new targets you have set.
  • Refine operational and finance targets as required.

The economy will recover, and businesses will find that demand for products and services will return. When this happens, you need to be ready to bounce back. Ensure, therefore, you maintain enough resources for the inevitable uptake. 

CEO of Nextfin, Sacha Bright, says: “All the above points are great ideas to keep your business on track. During this epidemic, it's tough to keep a level-head and stay motivated. 



Authors: Oliver Murphy & Sacha Bright

Disclaimer

To the best of our knowledge, the information we have provided is correct at the time of publishing. Sacha Bright is not a solicitor or accountant and we recommend that you seek professional advice on any topic discussed.

Tagged: sme coronavirus finance entrepreneur alternative finance



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