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Effie is a machine designed to automatically iron your clothes at home. The prototype of the machine was created to automatically iron the shirt regardless of its size, colour, or cut. This technology is patent-pending that underpins this process. There are over 350,000 registrations from customers who are willing to buy the product. The product has been covered by many reputed media platforms like Evening Standard, House Beautiful, UNILAD and many more. With the investment proceeds, the company will take its patent-pending technology and further develop it into a fully-completed prototype which is fully user-tested.


  • Active
  • £1,009,128
    raised of £1,500,003 goal
  • 9
    days to go
  • 300
  • 16.63%
    equity available
  • £7,518,120
    pre-money valuation
  • 04/06/2015
    incorporated 5 years ago
  • Seedrs
  • Technology EIS
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