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What Group Investments Ltd

What Group Investments Ltd is a multi-faceted financial services distribution business. Our aim is to deliver value for money financial products to a neglected mass market, through a range of complimentary distribution mechanisms across our 3 divisions.

These divisions include our franchised network of partners (What Partnership), our strategic telesales partners (What Business Partnership) and our own direct protection sales force (What Direct), all of which use web based product platforms provided by us.


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  • Internet Business Awards Category Award Winner 2015
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