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WiForia is a SaaS business which formed in July 2014. Their platform is an automated location marketing cloud turning a retailer’s public Wi-Fi into a communications channel, enhancing a customer’s in-store experience, delivering more sales and enhanced loyalty. By identifying registered users every time they enter or leave a store, it can push offers, promote content and drive social sharing in personalised and contextually relevant ways whilst delivering valuable insights back to the retailer. The company is already revenue generating (£600k in year 1) and the platform has been used at scale with McDonalds (over 20m engagements).

  • Funded
  • Unknown
    raised of £400,000 goal
  • Funded
    28 Aug 2015
  • Unknown
  • 21.13%
    equity available
  • £1,493,043
    pre-money valuation
  • Angels Den
  • Technology EIS
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