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Equity Crowdfunding Pitches

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Kaelo is a design company whose patented, 'Dry-cold chamber', is an open bottle host that can be integrated into premium interiors to serve drinks at the ideal temperature. The company states that its product requires no ice, water or maintenance, and uses as little power as a lightbulb. Kaelo points out that it has achieved rapid market acceptance with over 2300 unit sales to date, with almost no marketing spend. The company is now focused on high-end kitchens in the +£30,000 category. It estimates that out of the 4.5 million of these bought every year, 70% of customers would upgrade their kitchens with Kaelo's products. Kaelo currently has 125 kitchen showrooms that are selling its products in the UK with more distributors selling across Europe and the US. It will use the investment to launch the Kaelo brand for the first time, establish Kaelo in the kitchen market, and achieve the brand's goal of reaching 37,000 units by 2025.

Pitch Rated

79%

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days to go: Expired investment: £845,260
Expend helps businesses by simplifying and automating the process of expense management. The company provides optional contactless payment cards, receipt and invoice management, mileage tracking, spending approvals and expense reimbursements through its mobile app and web platform. It aims to become a contender in the global travel and expense management software market that is expected to reach $17.4 billion by 2027. The company argues that 96% of its customers are happy and recommend its services. It has onboarded notable clients such as Amazon, Capitalise, Bumble, and Jimmy's. The company will use 40% of the investment on sales and marketing to further target the Small and Medium Enterprise (SME) and corporate markets, 40% to open up market opportunities via further product enhancements along with partner products, and 20% to expand its services to international users.

Pitch Rated

53%

Insufficient Data

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days to go: Expired investment: £926,610
Jobmate helps Small and Medium Enterprises (SMEs) manage tasks such as preparing invoices, scheduling meetings and complying with regulations through its application. The company asserts that its app is customisable and enables SME owners to have a work-life balance. It also aims to create a community of professionals that can cooperate, increase their work opportunities, and earn higher profits through the app. Jobmate is targeting 20,000 subscribers in year one and 650,000 by year five. The company will use the investment to take its product to launch through the latest innovative digital marketing, established networks and distribution partners.

Pitch Rated

78%

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days to go: Expired investment: £410,704
Ace+Freak is a Ready To Drink (RTD) cocktail for Millennials and future generation Z consumers. Its mission is to disrupt the £630 million UK RTD market, offering an impeccable tasting product. The company asserts that it uses only natural and vegan-friendly ingredients in its products. It points out that it has put 125,000 cans in hands to date and has 8,500 followers on Instagram. The company has more than 125 strategic business to business customers and a nationwide UK distribution. Ace+Freak was voted 'Best cocktail RTD' at the International Canned Challenge competition. The company has seeded the brand within culturally relevant events to its millennial customers including Adidas, Beats by Dre, Max Factor and Saatchi Gallery. It will use 35% of the investment for operational excellence, 45% for marketing, and 25% to hire personnel.
days to go: Expired investment: £176,410
Hoptroff TTaaS® software is a hassle-free compliance solution for financial services under MIFID II and CAT regulations. Traceable Time as a Service (TTaaS®) ensures that timestamp records of computer transactions are accurate to the microsecond, making online transactions trustworthy, reducing fraud, regulatory risk and the cost of business for Financial Services and Media. Hoptroff is building their presence in the US – the largest potential market worth $30bn. They are fundraising with the goals to invest in PoC trials for the growing pipeline of potential global customers introduced by their partners, transitioning from annual up-front fees to monthly payments with BTR and invest in launching IP Media service.

Pitch Rated

79%

Gold

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days to go: Expired investment: £865,000
Homemidwife is an on-demand private midwifery service for mothers during and after pregnancy. Homemidwife cites data arguing that the National Health Service (NHS) in England is short of almost 2,500 full-time midwives. The company also asserts that the freelance midwifery market is still old-fashioned, with NHS midwives struggling for time to advertise their private midwifery service. HomeMidwife aims to change this by making it easier for mums to look for professional and experienced midwives. The company allows users to make appointments for a teleclinic or home visit through its website or app. It will use the funds to improve the functionality of its web portal, scale-up its app coverage in London, and increase recruitment of midwives to 200.

Pitch Rated

76%

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days to go: Expired investment: £61,339
Hiro is an insurance technology company aiming to be a contender in the $6.9 trillion insurance industry. The company claims that conventional home insurance does nothing until the damage is already done. Hiro aims to change this scenario. It gives users access to smart technology to protect their property and rewards them accordingly by giving discounts on their insurance quote. The company has signed partnerships with 30+ leading device manufacturers towards this objective for example, Honeywell Home, Philips, and Lightwave, to name few. Hiro asserts that its platform, mobile apps, feature sets, and designs have been validated through an intensive insider's programme. Hiro is approved by the Financial Conduct Authority (FCA). The company has featured in publications like Forbes, the Guardian and the Evening Standard. Hiro will use the investment to develop Research and Development (R&D), furnish legal and compliance documents, and boost marketing and operations.

Pitch Rated

78%

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days to go: Expired investment: £2,069,251
Hytro is a pioneer in Blood Flow Restriction (BFR) wearables, founded in 2019 with a mission to democratize the power of BFR for improved health and performance. They have developed wearable applications that simplify BFR technology, offering benefits such as enhanced exercise preparation, training adaptation, pain management, and faster recovery. After a successful private fundraising round for professional coaches and athletes, they are now opening up their mission to the wider community.
days to go: Expired investment: £442,423
Something & Nothing (S&N) is a premium non-alcoholic and alcoholic seltzer brand sold in the UK and Europe. The company's Yuzu, Cucumber and Hibiscus, and Rose seltzers are made with a combination of natural extracts, juices and botanicals. S&N has sold over 250,000 cans via retail outlets and its online webstore. In the UK, the company's products are available in premium outlets such as Whole Foods, Ace Hotel, Holland & Barrett, Selfridges, Harvey Nichols and Hawksmoor. It has partnered with leading US 'Better-for-you drinks' distributor, Iris Nova. S&N's Direct To Consumer (DTC) business has grown by 200% during COVID and, it aims to sell over 400,000 cans by the end of 2020. The company will use 50% of the investment to meet stock requirements needed for customers in the US, UK and Europe, 25% to invest in its DTC business, and 25% to launch its range of premium alcoholic seltzers.
days to go: Expired investment: £305,200
Supplycompass is a digital sourcing platform helping brands build quicker, leaner and more responsible supply chains. It is on a mission to provide the most seamless experience for both manufacturers and brands. Supplycompass has 50 Manufacturing Partners across China, India, Nepal, Portugal, Sri Lanka. Further, 90% of its target clients place repeat orders. It has been awarded Top 50 Retail Tech Innovations by FUTR and Sublime Good Brand Award 2019. Additionally, it featured in JustStyle, BQ, Knitting Industry News, Forbes and many more. With the proceeds, it will develop an in-house Technology Team, grow its Operations Team in both India as well as the UK and increase its marketing spend across many channels.
days to go: Expired investment: £1,377,302
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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