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Health and Fitness

ACTIPH Water

Status: Active

Jul 20th 2020 - Aug 19th 2020

14 days left

ACTIPH is a company that manufactures high-alkaline, ionised water having a 'Power of Hydrogen' (pH) of 9.8 providing the required hydration to people who live an active lifestyle. The company's UK listings include Tesco, Ocado, Harrods, Sainsbury's, Selfridges, Planet Organic, and Wholefoods among others. It also exports to 11 countries globally. By April 2020, the company sold over 1.35 million units and amassed 26,300 social media followers. Alkaline water has become one of the fastest-growing categories globally with sales of $883 million+ in 2018. By 2023, the market is expected to exceed $4.3 billion. ACTIPH aims to be a leading contender in this segment. Its vision is to lead the growth of alkaline waters across Europe and the Middle East. It will use the investment to increase its sales to drive further distribution across Europe, invest in marketing to drive penetration and educate on the health benefits of its products, increase production capability, and accelerate new product development.

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ACTIPH Water Rating Review

Rated on 22/07/2020

Pitch Rated

69%

overall

Management

84%

Product

77%

Investment

45%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 84%

Skills 91%
ACTIPH Water is managed by a diverse and skilled team that includes specialists in entrepreneurship, retail, science, accounts, and marketing. The founder is an award-winning entrepreneur with sales and marketing skills. He is the winner of the 'Great British Entrepreneur of the Year' award in 2018 for Scotland & NI, and was in the 'Maserati 100 Most Disruptive Entrepreneurs' in the UK. The CEO has a flair for management, shopper marketing, customer development, and e-commerce. He has been instrumental in the FMCG sector and held senior positions at Director levels. The COO is a proficient research and development expert and has been key to the development of the ACTIPH product. Also, the company has appointed three Account Managers who specialise in sales, account management and communication.

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  • £1,006,912
    pledged
  • 201%
    of goal

    £500,000
    target

    £7,000,000
    pre-money valuation

    6.67%
    equity available

    607
    investors

    £1,659
    pledge per investor

    05/05/2015
    incorporated 5 years

    £8.79
    share price

    Equity Calculator
    Investment
    £
    Equity
    %
    Previous Funding rounds
    20 Jul 20 Crowdcube £1,006,912 / 201% 68.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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