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Health and Fitness

Alter Vego

Status: Expired

Apr 13th 2021 - May 14th 2021

Alter Vego (AV) aims to create an extensive range of plant-based, customisable supplements. The company asserts that its production process is sustainable. It starts by creating a vegan protein base blend from ingredients such as pea, hemp, quinoa and brown rice that is ethically sourced and produced. It then develops daily sachets that contain Omega 3, B12, D3, K1, digestive enzymes, and probiotics to complement the base blend. AV argues that the sachets provide 100% of a user's Recommended Dietary Allowance (RDA) over any pre-mixed bulk blend. It aspires to become a contender in the global nutrition sector worth $702 billion. AV will use the investment for manufacturing and marketing its products across the UK.

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Alter Vego Rating Review

Pitch rating powered by CROWDRATING

Rated on 17/05/2021

Pitch Rated

67%

overall

Management

63%

Product

67%

Investment

70%

  • £46,455
    pledged
  • 35%
    of goal

    £130,000
    target

    £1,399,412
    pre-money valuation

    8.50%
    equity available

    102
    investors

    £455
    pledge per investor

    12530924
    company number

    Active
    company status

    23/03/2020
    incorporated 1 years

    £0.28
    share price

    Previous Funding rounds
    13 Apr 21 Crowdcube £46,455 / 36% 66.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 63%

Skills 73%
The Alter Vego management team is described as a combination of vision, experience, and execution skills to create a leading plant-based supplement customisation brand. As per the profiles listed publicly and on LinkedIn, the Founder/CEO is a confessed health and wellbeing fanatic and has the ambition to revolutionise the health industry to create sustainable supplements. She is skilled in sustainable business, plant nutrition, logistic management, health and wellness. The Head of Nutrition is a qualified health professional and a registered Nutritional Therapist. She is skilled in nutrition, wellness, public speaking, wellness coaching, health, and fitness. She is the driving force behind the development of Alter Vego’s product range. The Head of Marketing is passionate about boosting brand awareness and customer engagement. She is skilled in creating a brand through media campaign planning, digital strategy, digital marketing, affiliate marketing, social media marketing, display advertising, and optimisation by utilising the web, mobile, and convergence media. The Head of Content is a digital content manager and creative editor with a passion for crafting compelling strategies for brands and publications. She is specialising in creative and original design across all digital channels, from billboards to mobile screens. It was noted that they have not, as yet, appointed a dedicated Finance Head.

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Funding progress



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pledged: 105% days to go: 15 investment: £422,354

  • £46,455
    pledged
  • 35%
    of goal

    £130,000
    target

    £1,399,412
    pre-money valuation

    8.50%
    equity available

    102
    investors

    £455
    pledge per investor

    12530924
    company number

    Active
    company status

    23/03/2020
    incorporated 1 years

    £0.28
    share price

    Previous Funding rounds
    13 Apr 21 Crowdcube £46,455 / 36% 66.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph