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Status: Active

Apr 9th 2021 - May 10th 2021

Alyve provides personalised subscription nutrition powered by Artificial Intelligence (AI). It argues that 8.2 million UK vitamin users are looking for personalised nutrition in one capsule. Alyve asserts that its product can fulfil this demand. Users complete a 3-minute questionnaire where their responses are recorded by Alyve's intelligent algorithms. These then, based on the responses, help the user select one of Alyve's nutritional pills best matched to their goals and needs. Alyve then delivers the pills to the user's doorstep every 30 days. The company has recorded 4000+ questionnaires and completed 800+ orders in 25 countries since Q4 of 2020. It aims to become a contender in the $21 billion supplement market. The company will use the investment received to increase marketing efforts, transform Alyve into a household brand, introduce new product lines, increase staff, improve technology, and transform both digital and physical User Experiences (UX).

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Alyve Rating Review

Pitch rating powered by CROWDRATING

Rated on 29/04/2021

Pitch Rated

80%

Gold

Management

84%

Product

75%

Investment

80%

  • £227,782
    pledged
  • 151%
    of goal

    £150,000
    target

    £1,500,367
    pre-money valuation

    9.09%
    equity available

    222
    investors

    £1,026
    pledge per investor

    12340284
    company number

    Active
    company status

    29/11/2019
    incorporated 2 years

    £7.50
    share price

    Previous Funding rounds
    09 Apr 21 Crowdcube £227,782 / 152% 79.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 84%

Skills 82%
The Alyve management team are described as having the skills of business, marketing, nutrition, start-ups, healthcare, and media relations as per their reported LinkedIn profiles. The Co-Founder/CEO has previously worked at the same stage and is skilled in entrepreneurship, marketing, and networking. The Co-Founder/COO has previously worked in the healthcare sector and appears to be proficient in coaching, laboratory testing, health promotion and ill-health prevention, and team building. The Head of Nutrition is a Naturopathic Nutritional Therapist. The Head of Partnerships is a brand specialist skilled in public relations, social media, and corporate communications. She has been awarded the weight loss of the year award at Alyve. The management team has outsourced the technical expertise for the AI-based platform, and they intend to hire a CTO after the successful completion of this round.

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Funding progress



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Pitch Rated

67%

Overall

rating powered by

CROWD RATING™

pledged: 169% days to go: 1 investment: £169,572

  • £227,782
    pledged
  • 151%
    of goal

    £150,000
    target

    £1,500,367
    pre-money valuation

    9.09%
    equity available

    222
    investors

    £1,026
    pledge per investor

    12340284
    company number

    Active
    company status

    29/11/2019
    incorporated 2 years

    £7.50
    share price

    Previous Funding rounds
    09 Apr 21 Crowdcube £227,782 / 152% 79.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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