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Manufacturing and Retail

Analog Motion

Status: Extended

Feb 8th 2021 - Mar 20th 2021

Analog Motion (AM) manufactures and sells electric bicycles. The company argues that its bikes are lightweight, have a removable battery, and are IPX6 rated. AM affirms that its business model has significant prospects given that €1 billion has been spent on cycling-related infrastructure in Europe. AM has sold 2000+ bikes across 400+ cities in 30+ countries. The company points out that it has successfully manufactured and shipped 100% of all pre-ordered bikes in 2020. It has featured in The Times, Grazia, Gizmodo, Stuff, and Electrek, to name a few. The company will use the investment to accelerate the development of new products and technologies, scale-up its support and after-sales team, build its marketing and advertising campaigns, and enhance its operational and retail capabilities.

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  • £369,003
  • 184%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 3 years

    Previous Funding rounds
    08 Feb 21 Seedrs £369,003 / 184%


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Funding progress

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  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph