We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more.

Catering, Food and Drink

Ascot Ales Limited

Status: Funded

Feb 28th 2020 - Apr 8th 2020

Ascot Brewing are passionate brewing award-winning real ales and hop-forward craft beers. They are on a mission to deliver value for its shareholders and customers while providing opportunities for its employees. They have opened a 2,500sq ft,20 tap - taproom and launched its hop-forward craft beer brand. Till now there are 785 investors backing Ascot Brewing Company and they have recently moved to new 8,500 sq. Ft building & installed new brewing kit. The company have successfully launched our hop-forward craft beer brand (Disruption is Brewing®). Ascot Brewing is seeking investment to expand the sales team, build out one of the best taprooms in the UK, growing export trade, add a small canning line, and address export inquiries.

read more read less

Ascot Ales Limited Rating Review

Rated on 06/03/2020

Pitch Rated

80%

Gold

Management

84%

Product

80%

Investment

76%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
Login to view the full report

Management 84%

Skills 91%
The team includes highly skilled experts. The Co-founder is an experienced payment professional with 26 years’ experience in the industry across multiple disciplines including Change Management, Sales, Account Management, Operations, IT and Programme Management. Their MD is a classically trained salesperson of more than 30 years standing with both large company and start-up experience and expertise. The marketing manager is a craft beer enthusiast who is also responsible for leading client campaigns from strategy to execution while delivering exceptional results. He has also won Gold CMA in Business 2019. The head brewer is the winner of CAMRA Champion Beer of Britain in 2016.

0 comments

Log in to comment


Funding progress



More from Catering, Food and Drink

Itasca Wines is a Hampshire-based vineyard and winery that produces fine English wines. The company is raising funds for its contract winemaking facility, to fulfil the growing demand from vineyards. There are over 760 vineyards in the UK currently, 111 have their own winery and only a handful of these provide contract winemaking services to other vineyards. Itasca Wines aims to become a major winemaker and create award-winning wines at Penn Croft. The company planted its first vineyard of 16,000 vines in May 2019 and has featured in Vineyard Magazine in February and May 2019.

Pitch Rated

76%

Overall

rating powered by

CROWD RATING™

pledged: 0% days to go: 78 investment: Withheld
CakeDrop is a cake scheduling and delivery platform revolutionising office cake culture. The company's products, it claims, helps save office managers' time, brings teams together, and provides a lucrative route to market for local artisan bakeries. In the wake of Covid-19, the company adapted itself to provide cake by post which has proved to be a profitable move with companies wanting to treat staff at home. CakeDrop sells packages of 5, 12, 25 or 50 cakes, which appear as a credit on a customers' online account for them to schedule for delivery as-and-when required. The company delivers its cakes via zero-emission bikes. It has featured in publications like British Baker Magazine, City AM and Business Daily and has witnessed an 84% repeat purchase rate on packages from 2018 onwards. The company will use the investment to improve its marketing campaign, upgrade its platform, hire staff and boost product development. 
pledged: 84% days to go: 27 investment: £84,431
Stem + Glory is a restaurant chain serving plant-based cuisine. With established sites in Cambridge and London, the company aims to further expand its business across the UK. They also aim to come up with innovative vegan products including 100% plant-based cheese, signature fermented foods, sauces and dressings. The company won the 'Best Vegan Restaurant in London' at Design My Night Awards 2019, the 'Best Restaurant in Cambridge' at British Restaurants Awards 2018, and was termed 'Most Investable Restaurant Concept' at Global Restaurant Investment Forum (GRIF), 2020. The company aims to utilise 20% of investment towards the development of its online platform, branding & design, and app development, 30% as capital expenditure, 20% in Public Relations (PR) and marketing, and 30% as working capital.
pledged: 69% days to go: 11 investment: £277,780
Noveltea is a premium alcoholic tea brand launched in Fenwick in April 2017. The company's products are vegan, gluten-free and low in sugar, and manufactured in minimalistic & up-cyclable lifestyle packaging. Thanks to its low-Alcohol by volume (ABV) portfolio, the brand has sold 350,000 bottles since its launch in 2017. The company experienced more than £100,000 worth of sales in April 2020 despite COVID-19 due to smart e-commerce channel utilisation. In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years. The brand aims to become a major contender in this segment and grow its business. The company use the investment to focus on its core markets in the UK, Germany, and China, and enter the USA by 2020.

Pitch Rated

56%

Insufficient Data

rating powered by

CROWD RATING™

pledged: 257% days to go: 9 investment: £385,837
Honestly Good Smoothie Company specialises in making 100% organic pre-portioned smoothie ingredient packets delivered directly to a customer's doorstep. Users can avail their kits via a weekly, fortnightly, or monthly subscription plans. Each recipe is developed by a chef and approved by an independent nutritionist. The ingredients are delivered in ready-to-blend kits in recyclable, compostable, and reusable packaging. The company has more than 25 recipes and has sold over 30,000 smoothie kits. The company has been featured in publications such as Forbes, and Pebble magazine. With the investment, the company aims to introduce re-usable packaging by June 2020, offer more data-driven personalised plans, introduce another 20 recipes, build its digital marketing strategy and subscriber base.

Pitch Rated

72%

Overall

rating powered by

CROWD RATING™

pledged: 174% days to go: Stretch investment: £87,158

  • £150,000
    pledged
  • 125%
    of goal

    £120,000
    target

    £1,500,000
    pre-money valuation

    7.41%
    equity available

    246
    investors

    £610
    pledge per investor

    06059203
    company number

    Active
    company status

    19/01/2007
    incorporated 14 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    28 Feb 20 Crowdcube £150,000 / 125% 80.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph