We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more.

Manufacturing and Retail

Atherton Bikes

Status: Active

Nov 4th 2020 - Dec 3rd 2020

Atherton Bikes (AB) is a bike manufacturer. The company claims that today’s high-end bike industry is generally committed to Far-East production setups based on carbon moulds. Sizes are limited and design changes can take two years to reach production. AB aims to change this. It asserts that its bikes are made in the UK by joining carbon tubes with additive manufactured lugs (3D printing in titanium). This means that every bike can be fitted to its rider with more stock size offerings than other manufacturers quickly and safely. AB has a social following of greater than 2 million admirers and has secured orders from over 30 countries with minimal marketing support. Its 2020 test launch featured two bikes which were influenced by Formula 1. The company will use the investment to invest in Sales & Marketing to develop its bike brand, develop new manufacturing technologies, and lower production costs. AB also envisions to launch kids bikes and e-bike ranges, targeting sales of 2500 units at three years and 7500 at five years.

read more read less

Atherton Bikes Rating Review

Rated on 12/11/2020

Pitch Rated

74%

overall

Management

84%

Product

81%

Investment

57%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
Login to view the full report

Management 84%

Skills 82%
Atherton Bikes was developed by one of the co-founders who has dreamed of starting a bike brand that will push technology as hard as they push their riding. The CEO/Co-Founder is a creative thinker with a proven record in delivering performances in high-pressure environments. He is an expert in sports management, strategic planning, event planning, integrated marketing, brand development, online advertising and media relations. The Chief Technical Officer/Co-Founder is an Engineer with interests in composite technologies, additive manufacturing, innovation and entrepreneurship. He holds a PhD in Materials Science and skilled in material science, nanotechnology, emerging technology, carbon nanotubes, simulations and technology integration. He also has various publications and patents related to the composite material and additive manufacturing. The Head of Marketing is well versed in marketing strategy, copywriting, brand development, sports marketing and advertising. One of the Founder has top-flight results in BMX, Enduro, Downhill and 4X including National Championships and a World Cup win. Another Founder raced his 100th World Cup in 2018. He podiumed at over 50 of those races including the last of 2018 season and holds 9 World Cups. The third Founder of the company is also a six-time World Champion. The Head of Design is a recognised specialist in mechanism design. He is skilled in product design, computer-aided design, prototype construction and electro-mechanical mechanism design. The Industrial designer is a specialist in rapid prototyping, design engineering, material development, manufacturing engineering and stereolithography. The Chairman is a specialist in corporate finance, venture capital, private equity, technology, media, telecommunications, private placements, alternative finance, structured finance, buy-outs and buy-ins, mergers & acquisitions and start-ups. He is recognised as one of the 100 most influential Black Britons, twice EY Entrepreneur of the Year finalist (SE, UK), winner of inaugural Black British Business Awards, Entrepreneur of the Year.

0 comments

Log in to comment


Funding progress



More from Manufacturing and Retail

Bambooloo is a sustainable consumer products company that creates, manufactures, and sells earth-friendly, modern brands. It has set up its base of operations in Singapore and is endeavouring to enter the UK market soon. Bambooloo launched to high acclaim both online and offline in Singapore with its 100% plastic free packaging product line. It is now on the verge of launching its other product lines; The Nurturing Co-brand focused on care and cleaning products with zero one time use plastics; and Wipeless, an environmentally focused bidet brand. Bambooloo argues that the global hygiene paper sector alone is valued at over $84 billion per year. It aims to be a segment leader in this sector. Bambooloo was the inaugural winner of the Sustainable Business Award Winner 2019. The company will use the investment to establish a beachhead business in the UK, hire internal and external teams for marketing, and set up its website for procuring more orders.
pledged: 97% days to go: 33 investment: £146,129
GIBIE combines ancient Indian dying methods with modern weaving technologies to produce sustainable and luxurious homewares. The company argues that the textile industry uses an astonishing 9 trillion gallons of water annually, as well as, releases harmful gases and chemicals in the air and water. GIBIE aims to change this scenario by bringing forth sustainable linen that has superior qualities to chemically enhanced and dyed linen. It has come out with an industrial-scale production proposal of its linen. The company is a PETA-approved vegan brand and a member of the Color Ashram Foundation that promotes the usage of herbal dyes around the world. GIBIE will use the investment to launch its essential sales programs, boost marketing initiatives and scale production.
pledged: 199% days to go: 21 investment: £99,517
Vertically Urban (VU) is a horticultural lighting specialist that produces high-tech LED lighting solutions for indoor industrial farms, glasshouses, medicinal growers and onsite Pod farms, who in turn, supply to supermarkets, restaurants and the medical market. The company aims to be a segment leader in the global vertical farming market that is projected to reach $12.7 billion by 2026. VU asserts that vertical farming has been tipped as the future of food production and supported by early investors such as Amazon’s Jeff Bezos. The company has witnessed £30 million+ worth of sales to date. It will use the investment to increase brand awareness via horticultural trade shows, market its products on online and offline portals, develop new technologies, and recruit senior personnel to oversee growth in key markets.

Pitch Rated

83%

Gold

rating powered by

CROWD RATING™

pledged: 88% days to go: 22 investment: £265,239
PALLITE manufactures environmentally-friendly products made from 100% recyclable paper honeycomb board which contains over 75% recycled content. It asserts that these products can be used to move, protect, & store goods. The company has partnered with companies like DS Smith, The Hut Group, and Rockwell Automation to further its mission of making sustainable packaging and products. It witnessed sales of £229,000 at a gross margin of 45% and a record gross profit of £103,000 in September 2020. PALLITE will soon launch its 'EcoLITE' range of recycled and insulative packaging to replace polystyrene and foam amidst other upcoming innovations. The company will use the investment to grow its business across different verticals and become a sustainable brand.

Pitch Rated

84%

Gold

rating powered by

CROWD RATING™

pledged: 163% days to go: Stretch investment: £1,309,250
Pharmafair is an online marketplace for the pharmaceutical supply chain, from the wholesaler to the end consumer. The company estimates that the pharmaceutical market in the UK is worth £43 billion, and it aims to be a major contender in this segment. It plans to use stock exchange trading models to enhance the feel, liquidity and functionality of its application. Its app will also have the ability to list the sale or request purchase of a product and show live news feeds, watchlists, and price alerts in the pharma industry. The company is looking to raise between £75,000 and £100,000 for pre/post-launch marketing and working capital to improve its application further.
pledged: 0% days to go: TBC investment: Withheld

  • £1,499,997
    pledged
  • 249%
    of goal

    £600,000
    target

    £3,811,986
    pre-money valuation

    13.60%
    equity available

    2,479
    investors

    £605
    pledge per investor

    11205194
    company number

    Active
    company status

    14/02/2018
    incorporated 3 years

    £3.81
    share price

    Equity Calculator
    Investment
    £
    Equity
    %
    Previous Funding rounds
    04 Nov 20 Crowdcube £1,499,997 / 250% 74.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph