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Manufacturing and Retail

Atherton Bikes

Status: Active

Nov 4th 2020 - Dec 3rd 2020

Atherton Bikes (AB) is a bike manufacturer. The company claims that today’s high-end bike industry is generally committed to Far-East production setups based on carbon moulds. Sizes are limited and design changes can take two years to reach production. AB aims to change this. It asserts that its bikes are made in the UK by joining carbon tubes with additive manufactured lugs (3D printing in titanium). This means that every bike can be fitted to its rider with more stock size offerings than other manufacturers quickly and safely. AB has a social following of greater than 2 million admirers and has secured orders from over 30 countries with minimal marketing support. Its 2020 test launch featured two bikes which were influenced by Formula 1. The company will use the investment to invest in Sales & Marketing to develop its bike brand, develop new manufacturing technologies, and lower production costs. AB also envisions to launch kids bikes and e-bike ranges, targeting sales of 2500 units at three years and 7500 at five years.

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Atherton Bikes Rating Review

Rated on 12/11/2020

Pitch Rated

74%

overall

Management

84%

Product

81%

Investment

57%

Pitch rating powered by CROWDRATING

  • £1,499,997
    pledged
  • 249%
    of goal

    £600,000
    target

    £3,811,986
    pre-money valuation

    13.60%
    equity available

    2,479
    investors

    £605
    pledge per investor

    11205194
    company number

    Active
    company status

    14/02/2018
    incorporated 3 years

    £3.81
    share price

    Previous Funding rounds
    04 Nov 20 Crowdcube £1,499,997 / 250% 74.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 84%

Skills 82%
Atherton Bikes was developed by one of the co-founders who has dreamed of starting a bike brand that will push technology as hard as they push their riding. The CEO/Co-Founder is a creative thinker with a proven record in delivering performances in high-pressure environments. He is an expert in sports management, strategic planning, event planning, integrated marketing, brand development, online advertising and media relations. The Chief Technical Officer/Co-Founder is an Engineer with interests in composite technologies, additive manufacturing, innovation and entrepreneurship. He holds a PhD in Materials Science and skilled in material science, nanotechnology, emerging technology, carbon nanotubes, simulations and technology integration. He also has various publications and patents related to the composite material and additive manufacturing. The Head of Marketing is well versed in marketing strategy, copywriting, brand development, sports marketing and advertising. One of the Founder has top-flight results in BMX, Enduro, Downhill and 4X including National Championships and a World Cup win. Another Founder raced his 100th World Cup in 2018. He podiumed at over 50 of those races including the last of 2018 season and holds 9 World Cups. The third Founder of the company is also a six-time World Champion. The Head of Design is a recognised specialist in mechanism design. He is skilled in product design, computer-aided design, prototype construction and electro-mechanical mechanism design. The Industrial designer is a specialist in rapid prototyping, design engineering, material development, manufacturing engineering and stereolithography. The Chairman is a specialist in corporate finance, venture capital, private equity, technology, media, telecommunications, private placements, alternative finance, structured finance, buy-outs and buy-ins, mergers & acquisitions and start-ups. He is recognised as one of the 100 most influential Black Britons, twice EY Entrepreneur of the Year finalist (SE, UK), winner of inaugural Black British Business Awards, Entrepreneur of the Year.

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Funding progress



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  • £1,499,997
    pledged
  • 249%
    of goal

    £600,000
    target

    £3,811,986
    pre-money valuation

    13.60%
    equity available

    2,479
    investors

    £605
    pledge per investor

    11205194
    company number

    Active
    company status

    14/02/2018
    incorporated 3 years

    £3.81
    share price

    Previous Funding rounds
    04 Nov 20 Crowdcube £1,499,997 / 250% 74.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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