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Technology

Aura Life limited

Status: Active

May 23rd 2021 - Jun 17th 2021

1 day left

Aura aims to make the journey towards death an approachable one for users via its portal. It aspires to become a contender in the estimated £73 billion global death services industry. Aura allows users to leave important messages for their loved ones, avail guides and resources on topics related to death and ways to prepare for it, enter safe spaces to get answers to their queries, and access curated end of related services hub via affiliate links. Aura argues that its platform is empowering 80,000+ individuals and their families to deal with death and live fuller lives. It has partnered with companies such as Dead Happy, Pure Cremation, St James’ Place and MND Association to increase its brand presence. Aura has featured on media entities such as BBC, Channel 4, Telegraph, Vice, Mirror and more. It will use the investment to help millions of people deal with death humanely.

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Aura Life limited Rating Review

Pitch rating powered by CROWDRATING

Rated on 28/05/2021

Pitch Rated

54%

Insufficient Data

Management

87%

Product

76%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

  • £694,929
    pledged
  • 115%
    of goal

    £600,000
    target

    £2,400,000
    pre-money valuation

    22.45%
    equity available

    518
    investors

    £1,342
    pledge per investor

    12287045
    company number

    Active
    company status

    29/10/2019
    incorporated 2 years

    £1.07
    share price

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 87%

Skills 82%
The Aura Life limited management team comprises skilled professionals whose published LinkedIn profiles include expertise in management, technology, sales, marketing and finance. They have an experienced team in place that consists of a Founder/CEO, Co-founder/CTO, Co-founder/CMO, Commercial Director and Finance Head. The Founder/CEO is proficient in strategic planning, start-ups, entrepreneurship, and business development. He also has prior experience working at the same stage of business growth. The Co-founder/CTO is competent in Investment Banking, Data Analysis, Business Strategy and Mergers and Acquisitions. The Co-founder/CMO is skilled in Digital, Content and Social Media Strategy, Advertising, Public Relations and Project Management. The Finance head is skilled in financial management, US/UK GAAP/IFRS accounting, mergers and acquisitions, exit planning (IPO and trade sales) and Managerial Finance.

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Funding progress



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  • £694,929
    pledged
  • 115%
    of goal

    £600,000
    target

    £2,400,000
    pre-money valuation

    22.45%
    equity available

    518
    investors

    £1,342
    pledge per investor

    12287045
    company number

    Active
    company status

    29/10/2019
    incorporated 2 years

    £1.07
    share price

  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph