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Status: Extended

Aug 16th 2021 - Sep 16th 2021

Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.

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  • £478,013
    pledged
  • 159%
    of goal

    £300,006
    target

    £1,249,612
    pre-money valuation

    19.36%
    equity available

    331
    investors

    £1,444
    pledge per investor

    09560414
    company number

    Active
    company status

    24/04/2015
    incorporated 7 years

    Previous Funding rounds
    16 Aug 21 Seedrs £478,013 / 159%
    News

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Funding progress



  • £478,013
    pledged
  • 159%
    of goal

    £300,006
    target

    £1,249,612
    pre-money valuation

    19.36%
    equity available

    331
    investors

    £1,444
    pledge per investor

    09560414
    company number

    Active
    company status

    24/04/2015
    incorporated 7 years

    Previous Funding rounds
    16 Aug 21 Seedrs £478,013 / 159%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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