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Status: Extended

Nov 13th 2020 - Dec 15th 2020

blend my day creates, produces and delivers delicious and nutritionist-approved wholefood breakfasts which can be freshly prepared in under a minute. Its product range consists of an assortment of entities from its ready-to-blend smoothies to ready-to-soak oats bowls. The company's products are 100% plant-based, gluten-free and dairy-free. blend my day argues that the breakfast market is worth £20 billion in the UK and France alone. It wants to become the leading healthy breakfast subscription service in the UK and Europe. The company has sold 20,000 products to date, has an Instagram following of 10,000, and is a part of '1% For the Planet' enterprise pledging to give 1% of all its sales to environmental organisations. blend my day will use the investment to launch a subscription plan to drive repeat purchase and lifetime value, invest in marketing campaigns, build its growth and operations team in the UK, and launch its foodservice range.

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blend my day Rating Review

Rated on 25/11/2020

Pitch Rated

51%

Insufficient Data

Management

80%

Product

73%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Pitch rating powered by CROWDRATING

  • £189,692
    pledged
  • 189%
    of goal

    £100,000
    target

    £1,900,000
    pre-money valuation

    5.00%
    equity available

    194
    investors

    £978
    pledge per investor

    15/01/2020
    incorporated 1 years

    Previous Funding rounds
    13 Nov 20 Seedrs £189,692 / 190% 51.00%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 80%

Skills 82%
The management team includes skilled professionals with expertise in their functional areas, streamlining its overall operations. The Founder/CEO is competent in start-ups, Entrepreneurship, Market Research, Business Strategy, E-commerce, Business Development, Venture Capital, Business-to-Business (B2B), and Business Planning. He formed directpanel.com (online market research platform) in 2000 and managed it for over ten years before selling it to the Bolloré group in 2011. The Head of Operations and Production has skills that include Agriculture, Agribusiness, Strategic Planning, Business Strategy, Research, and HACCP. The Sales and Marketing Manager has expertise in Social Media marketing/strategy, Influencer Partnerships, Online marketing, Event management, Creative direction, Start-ups, and PR. The E-commerce manager has expertise in Communication, Leadership, Management, and E-commerce.

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Funding progress



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  • £189,692
    pledged
  • 189%
    of goal

    £100,000
    target

    £1,900,000
    pre-money valuation

    5.00%
    equity available

    194
    investors

    £978
    pledge per investor

    15/01/2020
    incorporated 1 years

    Previous Funding rounds
    13 Nov 20 Seedrs £189,692 / 190% 51.00%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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