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Status: Extended

Nov 13th 2020 - Dec 15th 2020

blend my day creates, produces and delivers delicious and nutritionist-approved wholefood breakfasts which can be freshly prepared in under a minute. Its product range consists of an assortment of entities from its ready-to-blend smoothies to ready-to-soak oats bowls. The company's products are 100% plant-based, gluten-free and dairy-free. blend my day argues that the breakfast market is worth £20 billion in the UK and France alone. It wants to become the leading healthy breakfast subscription service in the UK and Europe. The company has sold 20,000 products to date, has an Instagram following of 10,000, and is a part of '1% For the Planet' enterprise pledging to give 1% of all its sales to environmental organisations. blend my day will use the investment to launch a subscription plan to drive repeat purchase and lifetime value, invest in marketing campaigns, build its growth and operations team in the UK, and launch its foodservice range.

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blend my day Rating Review

Pitch rating powered by CROWDRATING

Rated on 25/11/2020

Pitch Rated

51%

Insufficient Data

Management

80%

Product

73%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

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    £1,900,000
    pre-money valuation

    5.00%
    equity available

    194
    investors

    £978
    pledge per investor

    15/01/2020
    incorporated 4 years

    Previous Funding rounds
    13 Nov 20 Seedrs £189,692 / 190% 51.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 80%

Skills 82%
The management team includes skilled professionals with expertise in their functional areas, streamlining its overall operations. The Founder/CEO is competent in start-ups, Entrepreneurship, Market Research, Business Strategy, E-commerce, Business Development, Venture Capital, Business-to-Business (B2B), and Business Planning. He formed directpanel.com (online market research platform) in 2000 and managed it for over ten years before selling it to the Bolloré group in 2011. The Head of Operations and Production has skills that include Agriculture, Agribusiness, Strategic Planning, Business Strategy, Research, and HACCP. The Sales and Marketing Manager has expertise in Social Media marketing/strategy, Influencer Partnerships, Online marketing, Event management, Creative direction, Start-ups, and PR. The E-commerce manager has expertise in Communication, Leadership, Management, and E-commerce.

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Funding progress

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More from Catering, Food and Drink

Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,900,000
    pre-money valuation

    5.00%
    equity available

    194
    investors

    £978
    pledge per investor

    15/01/2020
    incorporated 4 years

    Previous Funding rounds
    13 Nov 20 Seedrs £189,692 / 190% 51.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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