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Manufacturing and Retail

Burleighs Gin

Status: Funded

Aug 28th 2020 - Oct 16th 2020

Burleighs Gin is a company that aims to establish itself as the leader in the gin market. It is the official gin partner for entities such as Leicester City Football Club, Leicester Tigers RFC, and the King Richard III foundation. Burleighs plans to introduce a 'non-alcoholic gin' apart from its gin products. The company feels that this will allow Burleighs to enter into the rapidly rising 'low & no' growth sector, now valued at £60 million a year in the UK. It also intends to commission the production of a 'Ready to Drink Gin & Tonic' in a can, another growth market driven by the popularity of gin that is now worth £472 million a year. Burleighs has on-trade listings secured with Cosy Club, Loungers, All Bar One, and Miller & Carter. It has hosted consumer events during 2019 including; Picnic in the Gardens, World Gin Day festival and The Great Burleighs Express. Burleighs Gin has been featured in BBC Good Food Guide's 'Best Gins to try in 2019'. They will use 50% of the investment for new product development, 15% for distillery expansion, 15% for recruitment drives, 10% for export growth, and 10% as marketing expenses.

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Burleighs Gin Rating Review

Rated on 04/09/2020

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Management 71%

Skills 73%
Burleighs Gin’s management team is relatively small, consisting of three managers. The team is led by a Commercial Director who is an expert in social media marketing, web content management, marketing strategy, web analytics and marketing communications. The Distiller of the company is an experienced professional having specialities in distillation and new product development. The National Account Manager is a highly motivated and passionate individual. She is well versed in customer service, social media, interpersonal skills and product management. The Key Account Brand Ambassador is skilled in business development, commercial banking, credit analysis, people management and relationship management. The Marketing & Design Manager is a specialist in graphic design, customer service, business management and marketing operations. The Sales & Events Manager has deep domain experience in sales management and event planning. It was noted that they have not, as yet, appointed a dedicated finance head in the team.


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  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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