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Status: Active

Jul 1st 2020 - Aug 24th 2020

12 days left

CakeDrop is a cake scheduling and delivery platform revolutionising office cake culture. The company's products, it claims, helps save office managers' time, brings teams together, and provides a lucrative route to market for local artisan bakeries. In the wake of Covid-19, the company adapted itself to provide cake by post which has proved to be a profitable move with companies wanting to treat staff at home. CakeDrop sells packages of 5, 12, 25 or 50 cakes, which appear as a credit on a customers' online account for them to schedule for delivery as-and-when required. The company delivers its cakes via zero-emission bikes. It has featured in publications like British Baker Magazine, City AM and Business Daily and has witnessed an 84% repeat purchase rate on packages from 2018 onwards. The company will use the investment to improve its marketing campaign, upgrade its platform, hire staff and boost product development. 

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CakeDrop Rating Review

Rated on 13/07/2020

Pitch Rated

41%

Insufficient Data

Management

66%

Product

58%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

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What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 66%

Skills 55%
CakeDrop’s team is relatively small, consisting of the two Co-Founders, and one Director. Their three team members are covering the roles of Marketing, Platform Development, and Finance. One of the Co-Founder is skilled in Quantitative Research, Media Monitoring, Social Research, Social Media Marketing, Media Relations, and Data Analysis. Also, she is taking responsibility as the Marketing Head in the organisation. The second Co-Founder is skilled in Public Speaking, Customer Service, Advertising, Digital Marketing. She is also overseeing the company finances working as a Finance Head. The Director is specialised in Business Strategy, Time Management, Communication, Team Building, and Decision Making. We note that none of the Co-Founders has neither worked in the cake market previously.

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Funding progress



More from Catering, Food and Drink

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pledged: 101% days to go: 32 investment: £757,670
Stem + Glory is a restaurant chain serving plant-based cuisine. With established sites in Cambridge and London, the company aims to further expand its business across the UK. They also aim to come up with innovative vegan products including 100% plant-based cheese, signature fermented foods, sauces and dressings. The company won the 'Best Vegan Restaurant in London' at Design My Night Awards 2019, the 'Best Restaurant in Cambridge' at British Restaurants Awards 2018, and was termed 'Most Investable Restaurant Concept' at Global Restaurant Investment Forum (GRIF), 2020. The company aims to utilise 20% of investment towards the development of its online platform, branding & design, and app development, 30% as capital expenditure, 20% in Public Relations (PR) and marketing, and 30% as working capital.
pledged: 69% days to go: 10 investment: £277,840

  • £97,158
    pledged
  • 97%
    of goal

    £100,002
    target

    £986,976
    pre-money valuation

    9.20%
    equity available

    105
    investors

    £925
    pledge per investor

    10295405
    company number

    Active
    company status

    26/07/2016
    incorporated 4 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Previous Funding rounds
    01 Jul 20 Seedrs £97,158 / 97% 41.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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