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Status: Active

Sep 28th 2020 - Oct 30th 2020

1 day left

Charm is a peer-to-peer impact investment platform that allows a user to use his/her investments to drive positive change in the world while earning a financial return. Morgan Stanley estimates that 85% of people are interested in sustainable investing. Charm enables individuals to fund projects led by high-impact entrepreneurs selling clean energy solutions in developing economies. Users can view their investments on the company's transparent, personalised impact investment dashboard, as well as, earn social, environmental and financial bottom line returns for their contributions. The company secured a £496,000 grant funding to develop its platform, refine its offering & provide growth capital. It is in the process of becoming an appointed representative of a Financial Conduct Authority (FCA) authorised entity post this funding round. It will use the investment to expand its team, develop its platform, and raise brand awareness.

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Charm Impact Rating Review

Rated on 05/10/2020

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  • 49% and under
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Management 87%

Skills 91%
Charm Impact management team is relatively small, consisting of the 2 Co-founders, and 5 advisors. The CEO of the company is skilled in Time Management, Public Speaking, Client Relationships strengthening, and Team Leadership. The 2nd Co-Founder has skills to build the brand and increase brand awareness through Non-Profit Leadership, Social Movement, Intercultural Communication, Social Media, Event Planning, and Public Speaking. To date, she has won several awards such as Pershing Square Graduate Scholarship, Graduated Phi Beta Kappa, Honors in Course: Summa Cum Laude, Gervais E and Mary K Reed Award, Rhodes Scholarship Finalist, Christine Gerdes Award in Anthropology, and Forté Fellow.


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  • £259,870
  • 259%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 2 years

    Equity Calculator
    Previous Funding rounds
    28 Sep 20 Crowdcube £259,870 / 260% 82.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph