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Status: Funded

Sep 28th 2020 - Oct 30th 2020

Charm is a peer-to-peer impact investment platform that allows a user to use his/her investments to drive positive change in the world while earning a financial return. Morgan Stanley estimates that 85% of people are interested in sustainable investing. Charm enables individuals to fund projects led by high-impact entrepreneurs selling clean energy solutions in developing economies. Users can view their investments on the company's transparent, personalised impact investment dashboard, as well as, earn social, environmental and financial bottom line returns for their contributions. The company secured a £496,000 grant funding to develop its platform, refine its offering & provide growth capital. It is in the process of becoming an appointed representative of a Financial Conduct Authority (FCA) authorised entity post this funding round. It will use the investment to expand its team, develop its platform, and raise brand awareness.

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Charm Impact Rating Review

Pitch rating powered by CROWDRATING

Rated on 05/10/2020

Pitch Rated

82%

Gold

Management

87%

Product

76%

Investment

83%

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    £2,551,119
    pre-money valuation

    3.77%
    equity available

    548
    investors

    £499
    pledge per investor

    11674620
    company number

    Active
    company status

    13/11/2018
    incorporated 6 years

    Previous Funding rounds
    25 Apr 24 Crowdcube £273,720 / 274% 82.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 87%

Skills 91%
Charm Impact management team is relatively small, consisting of the 2 Co-founders, and 5 advisors. The CEO of the company is skilled in Time Management, Public Speaking, Client Relationships strengthening, and Team Leadership. The 2nd Co-Founder has skills to build the brand and increase brand awareness through Non-Profit Leadership, Social Movement, Intercultural Communication, Social Media, Event Planning, and Public Speaking. To date, she has won several awards such as Pershing Square Graduate Scholarship, Graduated Phi Beta Kappa, Honors in Course: Summa Cum Laude, Gervais E and Mary K Reed Award, Rhodes Scholarship Finalist, Christine Gerdes Award in Anthropology, and Forté Fellow.

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Funding progress

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days to go: Stretch investment: Withheld

Log in to view amount pledged

    Log in to view target

    £2,551,119
    pre-money valuation

    3.77%
    equity available

    548
    investors

    £499
    pledge per investor

    11674620
    company number

    Active
    company status

    13/11/2018
    incorporated 6 years

    Previous Funding rounds
    25 Apr 24 Crowdcube £273,720 / 274% 82.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph