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Status: Active

Sep 28th 2020 - Oct 30th 2020

1 day left

Charm is a peer-to-peer impact investment platform that allows a user to use his/her investments to drive positive change in the world while earning a financial return. Morgan Stanley estimates that 85% of people are interested in sustainable investing. Charm enables individuals to fund projects led by high-impact entrepreneurs selling clean energy solutions in developing economies. Users can view their investments on the company's transparent, personalised impact investment dashboard, as well as, earn social, environmental and financial bottom line returns for their contributions. The company secured a £496,000 grant funding to develop its platform, refine its offering & provide growth capital. It is in the process of becoming an appointed representative of a Financial Conduct Authority (FCA) authorised entity post this funding round. It will use the investment to expand its team, develop its platform, and raise brand awareness.

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Charm Impact Rating Review

Rated on 05/10/2020

Pitch Rated

82%

Gold

Management

87%

Product

76%

Investment

83%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 87%

Skills 91%
Charm Impact management team is relatively small, consisting of the 2 Co-founders, and 5 advisors. The CEO of the company is skilled in Time Management, Public Speaking, Client Relationships strengthening, and Team Leadership. The 2nd Co-Founder has skills to build the brand and increase brand awareness through Non-Profit Leadership, Social Movement, Intercultural Communication, Social Media, Event Planning, and Public Speaking. To date, she has won several awards such as Pershing Square Graduate Scholarship, Graduated Phi Beta Kappa, Honors in Course: Summa Cum Laude, Gervais E and Mary K Reed Award, Rhodes Scholarship Finalist, Christine Gerdes Award in Anthropology, and Forté Fellow.

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Funding progress



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Pitch Rated

82%

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rating powered by

CROWD RATING™

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  • £259,870
    pledged
  • 259%
    of goal

    £100,000
    target

    £2,551,119
    pre-money valuation

    3.77%
    equity available

    500
    investors

    £520
    pledge per investor

    11674620
    company number

    Active
    company status

    13/11/2018
    incorporated 2 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Previous Funding rounds
    28 Sep 20 Crowdcube £259,870 / 260% 82.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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