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Status: Extended

Sep 21st 2020 - Oct 9th 2020

DeadHappy is a digital-first life insurance provider that aims to disrupt the £3.7 billion life insurance market. The company claims that traditional life insurance is complex, expensive, and inflexible. DeadHappy argues that it can offer customers a cheap, flexible and enjoyable alternative. It has developed a unique pay-as-you-go life insurance product with a rolling 10 year guarantee of cover. A simple sign-up process allows customers to answer only 4 medical questions & obtain cover in under 5 minutes, on-line, via their mobile phone. The company's proprietary Deathwish Platform enables customers to personalise their life insurance by creating ‘Deathwishes’. In 2020, DeadHappy reached 120,000+ total deathwishes and has sold 7,800+ total life insurance policies. The company will use 35% of the investment for company growth, 30% for technology development, 20% for product development, and 15% to build partnerships.

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Log in to view amount pledged

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    1,204
    investors

    £2,246
    pledge per investor

    08624700
    company number

    Active
    company status

    25/07/2013
    incorporated 11 years

    Previous Funding rounds
    13 Apr 24 Seedrs £2,703,820 / 180%

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days to go: Stretch investment: Withheld

Log in to view amount pledged

    Log in to view target

    1,204
    investors

    £2,246
    pledge per investor

    08624700
    company number

    Active
    company status

    25/07/2013
    incorporated 11 years

    Previous Funding rounds
    18 Apr 24 Seedrs £2,703,820 / 180%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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