DeadHappy is a digital-first life insurance provider that aims to disrupt the £3.7 billion life insurance market. The company claims that traditional life insurance is complex, expensive, and inflexible. DeadHappy argues that it can offer customers a cheap, flexible and enjoyable alternative. It has developed a unique pay-as-you-go life insurance product with a rolling 10 year guarantee of cover. A simple sign-up process allows customers to answer only 4 medical questions & obtain cover in under 5 minutes, on-line, via their mobile phone. The company's proprietary Deathwish Platform enables customers to personalise their life insurance by creating ‘Deathwishes’. In 2020, DeadHappy reached 120,000+ total deathwishes and has sold 7,800+ total life insurance policies. The company will use 35% of the investment for company growth, 30% for technology development, 20% for product development, and 15% to build partnerships.
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1,204
investors
£2,246
pledge per investor
08624700
company number
Active
company status
25/07/2013
incorporated 11 years
Previous Funding rounds
13 Apr 24 | Seedrs | £2,703,820 / 180% |
Officers
Philip Douglas Burgoyne ZEIDLER
Appointed: 24-04-2023
Philip Douglas Burgoyne ZEIDLER
Appointed: 21-01-2022
Philip Douglas Burgoyne ZEIDLER
Appointed: 01-09-2014
Philip Douglas Burgoyne ZEIDLER
Appointed: 11-12-2013
Philip Douglas Burgoyne ZEIDLER
Appointed: 31-08-2012
Philip Douglas Burgoyne ZEIDLER
Appointed: 12-08-2011
News
DeadHappy unable to accept new life insurance customers - Insurance Business
18/03/2024 Insurance Business
DeadHappy shuts doors to new customers after ad campaign fallout - Money Marketing
18/03/2024 Money Marketing
DeadHappy unable to accept new life insurance customers - FT Adviser
18/03/2024 FT Adviser
DeadHappy closes doors to new life insurance customers - COVER
18/03/2024 COVER
DeadHappy "can't accept new life insurance customers at the moment" - The Intermediary
18/03/2024 The Intermediary
DeadHappy could have pushed boundaries too far as it upsets underwriters - GlobalData
26/03/2024 GlobalData
Life Insurer DeadHappy Unable To Accept New Customers - Law360
18/03/2024 Law360
Life insurance firm DeadHappy defends Harold Shipman advert - BBC
25/01/2023 BBC
DeadHappy raises £11m to advance deathwish platform - BusinessCloud
02/03/2022 BusinessCloud
FCA cracks down on DeadHappy as Octopus defends £6mn backing - FT Adviser
27/01/2023 FT Adviser