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Manufacturing and Retail

East London Liquor Company

Status: Active

Apr 14th 2021 - May 13th 2021

East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.

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  • £921,686
    pledged
  • 122%
    of goal

    £750,000
    target

    £26,000,000
    pre-money valuation

    2.80%
    equity available

    820
    investors

    £1,124
    pledge per investor

    08543735
    company number

    Active
    company status

    24/05/2013
    incorporated 8 years

    £0.09
    share price


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  • £921,686
    pledged
  • 122%
    of goal

    £750,000
    target

    £26,000,000
    pre-money valuation

    2.80%
    equity available

    820
    investors

    £1,124
    pledge per investor

    08543735
    company number

    Active
    company status

    24/05/2013
    incorporated 8 years

    £0.09
    share price

  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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