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Technology

eDrinks

Status: Active

Nov 23rd 2020 - Jan 29th 2021

10 days left

eDrinks is on a mission to help the hospitality industry harness the power of technology and social media. It has come out with digital drink tokens redeemable in partner pubs and bars. Users can gift and receive the tokens from friends, family or even a stranger and redeem them in pubs and bars using the 'MyRound' app. eDrinks has acquired over 2000 users over 1.5 months through organic social marketing, of which, 1011 are active ones. It has also availed the Commercial Partner Membership (CPM) of the British Beer & Pub Association (BBPA). The company is also developing its proprietary 'Bar Tab' redemption app to make it easy for independent venues to scan and redeem eDrinks contactless. eDrinks will use the investment to create marketing campaigns, app development, and hiring personnel.

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eDrinks Rating Review

Rated on 22/12/2020

Pitch Rated

45%

Insufficient Data

Management

80%

Product

54%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Pitch rating powered by CROWDRATING

  • £72,526
    pledged
  • 72%
    of goal

    £100,000
    target

    £900,000
    pre-money valuation

    10.00%
    equity available

    314
    investors

    £231
    pledge per investor

    12809820
    company number

    Active
    company status

    13/08/2020
    incorporated 5 months

    £1.27
    share price

    Previous Funding rounds
    23 Nov 20 Crowdcube £72,526 / 73% 44.67%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 80%

Skills 82%
eDrinks' team is relatively small, consisting of the Founder, Co-founder and Business Development Head, Marketing Head, and one additional Board Member. Their Founder is skilled in Project Management, Business Strategy, Client Services, Brand Design, and Customer Relationship Management. Their Co-founder and Business Development specialises in Customer Retention, Negotiation, Forecasting, Team Management, and Marketing Strategy. Their Marketing Head has skills to build the brand and increase brand awareness through Content Writing, Copy Editing, Social Networking, SEO, and Social Media Marketing. The Company Finances are overseen by their Board Member who is skilled in Cash Flow Forecasting, Ratio Analysis, Economic Development, Stakeholder Engagement, and Stakeholder Management.

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Funding progress



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  • £72,526
    pledged
  • 72%
    of goal

    £100,000
    target

    £900,000
    pre-money valuation

    10.00%
    equity available

    314
    investors

    £231
    pledge per investor

    12809820
    company number

    Active
    company status

    13/08/2020
    incorporated 5 months

    £1.27
    share price

    Previous Funding rounds
    23 Nov 20 Crowdcube £72,526 / 73% 44.67%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph