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Technology

effie

Status: Expired

Nov 11th 2019 - Dec 21st 2019

Effie is a machine designed to automatically iron your clothes at home. The prototype of the machine was created to automatically iron the shirt regardless of its size, colour, or cut. This technology is patent-pending that underpins this process. There are over 350,000 registrations from customers who are willing to buy the product. The product has been covered by many reputed media platforms like Evening Standard, House Beautiful, UNILAD and many more. With the investment proceeds, the company will take its patent-pending technology and further develop it into a fully-completed prototype which is fully user-tested.

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effie Rating Review

Rated on 13/12/2019

Pitch Rated

51%

Insufficient Data

Management

82%

Product

70%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 82%

Skills 82%
The Founder is a highly skilled and award-winning (30 Forbes Under 30) entrepreneur, but the team currently lacks a full-time CFO who would be beneficial to support the next phase of the project.

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Funding progress



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  • £1,021,600
    pledged
  • 68%
    of goal

    £1,500,003
    target

    £7,519,859
    pre-money valuation

    16.63%
    equity available

    314
    investors

    £3,254
    pledge per investor

    09623549
    company number

    Active
    company status

    04/06/2015
    incorporated 5 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    11 Nov 19 Seedrs £1,021,600 / 68% 50.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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