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Technology

effie

Status: Expired

Nov 11th 2019 - Dec 21st 2019

Effie is a machine designed to automatically iron your clothes at home. The prototype of the machine was created to automatically iron the shirt regardless of its size, colour, or cut. This technology is patent-pending that underpins this process. There are over 350,000 registrations from customers who are willing to buy the product. The product has been covered by many reputed media platforms like Evening Standard, House Beautiful, UNILAD and many more. With the investment proceeds, the company will take its patent-pending technology and further develop it into a fully-completed prototype which is fully user-tested.

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effie Rating Review

Pitch rating powered by CROWDRATING

Rated on 13/12/2019

Pitch Rated

51%

Insufficient Data

Management

82%

Product

70%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £7,519,859
    pre-money valuation

    16.63%
    equity available

    314
    investors

    £3,254
    pledge per investor

    09623549
    company number

    Dissolved
    company status

    04/06/2015
    incorporated 9 years

    Equity Calculator
    ?>
    Investment
    £
    Equity
    %
    Previous Funding rounds
    22 Apr 24 Seedrs £1,021,600 / 68% 50.67%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 82%

Skills 82%
The Founder is a highly skilled and award-winning (30 Forbes Under 30) entrepreneur, but the team currently lacks a full-time CFO who would be beneficial to support the next phase of the project.

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Funding progress

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Pitch Rated

77%

Overall

rating powered by

CROWD RATING™

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Log in to view amount pledged

    Log in to view target

    £7,519,859
    pre-money valuation

    16.63%
    equity available

    314
    investors

    £3,254
    pledge per investor

    09623549
    company number

    Dissolved
    company status

    04/06/2015
    incorporated 9 years

    Equity Calculator
    ?>
    Investment
    £
    Equity
    %
    Previous Funding rounds
    24 Apr 24 Seedrs £1,021,600 / 68% 50.67%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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