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Status: Expired

Nov 11th 2019 - Dec 21st 2019

Effie is a machine designed to automatically iron your clothes at home. The prototype of the machine was created to automatically iron the shirt regardless of its size, colour, or cut. This technology is patent-pending that underpins this process. There are over 350,000 registrations from customers who are willing to buy the product. The product has been covered by many reputed media platforms like Evening Standard, House Beautiful, UNILAD and many more. With the investment proceeds, the company will take its patent-pending technology and further develop it into a fully-completed prototype which is fully user-tested.

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effie Rating Review

Rated on 13/12/2019

Pitch Rated


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* Section unrated owing to insufficient or incomplete information available at the time of rating.

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  • 49% and under
    We suggest potential investors carry out further study of their own
    Room for improvement
    Worth considering
    Gold rating, our highest rating
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Management 82%

Skills 82%
The Founder is a highly skilled and award-winning (30 Forbes Under 30) entrepreneur, but the team currently lacks a full-time CFO who would be beneficial to support the next phase of the project.


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Funding progress

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  • £1,021,600
  • 68%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 5 years

    Equity Calculator
    Funding rounds
    11 Nov 19 Seedrs £1,021,600 / 68% 50.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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