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Status: Extended

Jul 12th 2021 - Jul 29th 2021

Ember Snacks (ES) is a sustainable meat snack brand that aims to end factory farming in the meat industry. It works directly with farmers committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms. Since its launch in 2017, ES's products have been stocked in over 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. It also argues that it is the most reviewed meat snack brand on Amazon across the UK and Europe, with nearly 4,000 reviews. The company asserts that its products are stocked in 200 Stonegate pubs, supported by field activation. It earned over £1.75 million in sales in 2020, won a medal at the Charcuterie Live Awards 2021, and received over 35 pieces of press coverage in 2021. ES states it will use the investment to discourage factory farming, build its team, grow distribution channels in major UK supermarkets, launch a campaign to highlight factory farming practices, reach out to new customers, and launch new products.

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Ember Snacks Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/08/2021

Pitch Rated

46%

Insufficient Data

Management

70%

Product

69%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £9,295,231
    pre-money valuation

    7.92%
    equity available

    385
    investors

    £3,690
    pledge per investor

    10331087
    company number

    Active
    company status

    16/08/2016
    incorporated 8 years

    Previous Funding rounds
    20 Apr 24 Seedrs £1,420,578 / 178% 46.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 70%

Skills 73%
Both the co-founders and his team are described as uber-creative, skilled, and demonstrated not just by their award-winning creations but also by their 5-star customer reviews. As per the profiles listed publicly and on LinkedIn, the co-founder has in-depth knowledge and expertise in the food manufacturing and food processing industry. Another co-founder is skilled in business strategy, agribusiness, retail, FMCG, sales, negotiation, and marketing. The Product Manager is skilled in supply chain optimisation, material management, demand planning, and warehouse management. He is the driving force behind the development of the Ember Snacks products. The Head of Supply Chain is skilled in procurement, operations, logistics, and supply chain. The Head of Marketing is skilled in creating a brand through media campaign planning, digital strategy, digital marketing, affiliate marketing, social media marketing, display advertising, and optimisation by utilising the web, mobile, and convergence media. The Finance Director is a Chartered Accountant by profession and is responsible for all financial aspects of the business and states extensive financial services background with a robust financial control focus.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £9,295,231
    pre-money valuation

    7.92%
    equity available

    385
    investors

    £3,690
    pledge per investor

    10331087
    company number

    Active
    company status

    16/08/2016
    incorporated 8 years

    Previous Funding rounds
    20 Apr 24 Seedrs £1,420,578 / 178% 46.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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