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Status: Active

Feb 12th 2020 - Oct 13th 2020

21 days left

Enertor is a sole manufacturer which uses smart material that cushions the foot when moved slowly, but on impact locks together to absorb and disperse energy, before instantly returning to its flexible state which reduces the risk of injury. The global orthotics market is worth $ 6.5 Billion per annum, of which approximately $ 3.5 Billion is foot orthotics and growing at 7% CAGR per annum. The company is on a mission to help everyone stay injury-free with their shock-absorbing insoles. They have strong endorsements from elite athletes, including Usain Bolt & the British Military. Their shock-absorbing insoles are to be mandated by the British Armed Forces, including the Royal Marines and SAS. With the proceeds, the company will develop its website, further research and development, IP protection and patent filing, marketing and working capital for the business.

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Enertor Rating Review

Rated on 13/04/2020

Pitch Rated

82%

Gold

Management

87%

Product

86%

Investment

73%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 87%

Skills 82%
The management team has demonstrated competence to date in building a product and generating brand awareness, and all the key roles are covering with the required skills. The team is led by the CEO who is skilled in Consumer Products, Brand Management and Business Strategy. The CEO was the commercial director for P&G’s Global Haircare. The head of R&D is expertise in the formulation of polymer technology which is the basis of their smart material. The Head of Marketing has skills to develop the brand and increase brand awareness through its strong digital marketing, PR, packaging and brand management skills.

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Pitch Rated

76%

Overall

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CROWD RATING™

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Pitch Rated

78%

Overall

rating powered by

CROWD RATING™

pledged: 21% days to go: 21 investment: £76,000

  • £500,000
    pledged
  • 100%
    of goal

    £500,000
    target

    £10,296,221
    pre-money valuation

    4.63%
    equity available

    1
    investors

    £500,000
    pledge per investor

    03785121
    company number

    Active
    company status

    09/06/1999
    incorporated 22 years

    £0.69
    share price

    Equity Calculator
    Investment
    £
    Equity
    %
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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