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Technology

Expend

Status: Active

May 10th 2021 - Jun 19th 2021

3 days left

Expend helps businesses by simplifying and automating the process of expense management. The company provides optional contactless payment cards, receipt and invoice management, mileage tracking, spending approvals and expense reimbursements through its mobile app and web platform. It aims to become a contender in the global travel and expense management software market that is expected to reach $17.4 billion by 2027. The company argues that 96% of its customers are happy and recommend its services. It has onboarded notable clients such as Amazon, Capitalise, Bumble, and Jimmy's. The company will use 40% of the investment on sales and marketing to further target the Small and Medium Enterprise (SME) and corporate markets, 40% to open up market opportunities via further product enhancements along with partner products, and 20% to expand its services to international users.

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Expend Rating Review

Pitch rating powered by CROWDRATING

Rated on 07/06/2021

Pitch Rated

53%

Insufficient Data

Management

81%

Product

77%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

  • £826,861
    pledged
  • 165%
    of goal

    £500,000
    target

    £19,687,719
    pre-money valuation

    2.48%
    equity available

    436
    investors

    £1,896
    pledge per investor

    08531792
    company number

    Active
    company status

    16/05/2013
    incorporated 8 years

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 81%

Skills 73%
Expend was developed by the Co-Founders, who combined their entrepreneurial, and technical specialisation, along with the expertise of the payment systems to create a platform for all business-related accounts and payments. As per the profiles listed publicly and on LinkedIn, the Co-Founder/CEO is skilled in financial services, consumer/retail/B2B products, data products, intelligence systems, and partner networks. He has previously managed at the same stage for digital, and business products. Having a deep understanding of transaction processing and data modelling, the Co-Founder/CTO specialises in Concurrent Systems, Payment and financial transaction processing systems, and other payment message formats. The Tech Lead is a software developer having the expertise of large-scale companies as well as start-ups. His areas of proficiency include data analysis, web development, statistics, and mathematics. The Head of Sales is adept with qualities like negotiation, customer service, and project planning in the business development area. The Head of Marketing is passionate about boosting brand awareness and customer engagement. She brings the knowledge of Fintech and Proptech specialising in partnerships. The COO is a marketing and sales professional having specialisation in start-ups, account management, customer relationship management, and product management.

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Funding progress



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  • £826,861
    pledged
  • 165%
    of goal

    £500,000
    target

    £19,687,719
    pre-money valuation

    2.48%
    equity available

    436
    investors

    £1,896
    pledge per investor

    08531792
    company number

    Active
    company status

    16/05/2013
    incorporated 8 years

  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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