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Catering, Food and Drink

Family Secret

Status: Active

Aug 12th 2020 - Oct 5th 2020

16 days left

Family Secret (FS) is a company that specialises in making sauces that are low on fat, sugar, calories and contain no added preservatives. The company's seven cooking sauces are listed with retailers including Ocado, Coop Midcounties, Amazon, as well as, hosted on QVC. The company's pouches are recyclable, and it is the process to make them compostable/biodegradable. It aims to be a disruptor in the $605 billion snacks market. FS won the 'Best Pitch' in the West Midlands 2019 via Pitchfest at Venturefest, were finalists for The Midlands region of the Family Business Entrepreneur 2019 via Great British Entrepreneur Awards, and appeared with celebrity chef Gordon Ramsay in a recipe video. The company will use the investment to expand its range of cooking sauces, produce more recipe videos to attract customers, expand sales by making its website more intuitive, and bring out snack boxes.

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Family Secret Rating Review

Rated on 20/08/2020

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  • 49% and under
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Management 71%

Skills 64%
Family Secret is a team of experienced professionals who brought together a passion for food and drink. The Co-founder/CEO is skilled in sales, CRM, business analysis, recruiting and has a passion for food and has been involved in one or two food business before. He has enjoyed selling and assisting medical and surgical equipment. The Co-founder/Business Partner has a lustrous career within a digital marketing background and is skilled in planning, project management, B2B and B2C digital campaign. The head of marketing is a Chartered Marketer by profession and is proficient in Social Media Strategy, Marketing Communications (TV, Press, Radio, Outdoor, Sponsorship, Events, Digital, PR), Brand Management, Re-launching or re-positioning brands, New Product Development, and Digital Marketing Strategy. It was noted that they had not appointed a dedicated finance head, and the founder has not managed at this stage of business growth previously. Also, he is taking up the responsibilities of the Product Head in the company.


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  • £68,166
  • 85%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 6 years

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    Previous Funding rounds
    12 Aug 20 Seedrs £68,166 / 85% 47.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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