Freetrade

Iceni Labs is an innovative enterprise that develops and deploys cutting-edge technologies to build a safer and secure future. The company takes early-stage technology from the lab to the market by partnering with leading academics, researchers, and commercial experts. It has collaborated with the UK National Health Service’s (NHS) Royal Papworth Hospital to accelerate the development of a non-contact device, SafeScan, that monitors the breathing rate of an individual remotely. Iceni Labs also conducted a one-year clinical study of the device at Royal Papworth Hospital on a sample size of 400 patients. It has been awarded Innovate UK funding to build a prototype for monitoring care home residents. The company's goal is to become globally recognised as a catalyst for successful innovation.

AirSensa is a proprietary globally-scalable cloud platform developed with the aim to avert air pollution globally. The World Health Organisation (WHO) estimates that 7 million die prematurely every year because of air pollution. Lack of poor data coupled with unreliable systems makes tracking air pollution a major task. Better data can help city authorities to make effective interventions, help businesses to improve operations, and help citizens avoid the worst of pollution. The company's unique big data platform (STORRM) can scale to run hundreds of thousands of sensors and serve any number of users simultaneously while providing reliable air pollution data. AirSensa's technology can also be used to understand the impact of Covid-19, to tackle the post-Covid complications due to air pollution by providing hyperlocal, real-time information to those people as well as the existing vulnerable groups like asthmatics and heart disease patients. The company will utilise the investment to drive business development, build a post-COVID product that will lead to potentially lesser fatalities due to risk from polluted air, and ensure more people join its ecosystem.

Strowz is an innovative, all-in-one financial lifestyle App that allows users to create multiple savings buckets earning 2% interest, link bank accounts and credit cards, invest in high growth funds, and set up customised round-ups. The Strowz App combines technology, finance, lifestyle and helps users save and invest intuitively. As of May 2020, Strowz savers have targeted over £3.6 million across 260+ savings buckets. The company also won the 'Best Programmatic Technology For Trading Award' for three consecutive years in 2017, 2018, and 2019 from WSL and Fund Technology awards. The company's growth strategy will include 'Word Of Mouth' referrals, social media & digital ads, strategic partnerships, amongst others. The company will use the investment funds to increase growth, focus on product development, and launch Strowz in Canada and the US.

MiiCARE is a company that provides AI-based in-home companionship & health support for the elderly. miiCARE provides an 18-month product validation process with the NHS and the elderly. Its innovation miiCUBE is a cloud-based assistive technology solution that can detect an emergency and inform a designated responder. miiCARE already has 250 prospective clients who have already expressed interest to purchase the product. The company was accepted for the 'Microsoft for Startups' program in 2019 and Microsoft's 'AI for Good' acceleration cohort in 2020. The company will utilise the investments to create an emergency stock to support future orders, fulfill orders for clients, strengthen its team, and create a small inventory for orders.