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Status: Extended

Mar 15th 2021 - Apr 24th 2021

Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

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Fullgreen Rating Review

Pitch rating powered by CROWDRATING

Rated on 20/04/2021

Pitch Rated

78%

overall

Management

77%

Product

84%

Investment

73%

Log in to view amount pledged

    Log in to view target

    £22,012,178
    pre-money valuation

    2.66%
    equity available

    583
    investors

    £1,290
    pledge per investor

    08744091
    company number

    Active
    company status

    22/10/2013
    incorporated 11 years

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 77%

Skills 73%
Fullgreen Ltd management team comprises skilled professionals with reported LinkedIn profiles include expertise in management, technology, sales, marketing and Finance. They have an experienced team in place that consists of a Founder/CEO, COO, CFO and Sales Director. The founder/CEO is proficient in management, business strategy, business development, and food and beverage. She also has prior experience working at the same stage of business growth. The COO is skilled in digital marketing, digital strategy, user experience, web project management, and social media marketing. The Chief Financial Officer is competent in financial reporting, account management, accounting, and financial budgets. The Sales Director is skilled in Account Management, Sales Management and Fast-Moving Consumer Goods (FMCG).

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £22,012,178
    pre-money valuation

    2.66%
    equity available

    583
    investors

    £1,290
    pledge per investor

    08744091
    company number

    Active
    company status

    22/10/2013
    incorporated 11 years

  • Internet Business Awards Category Award Winner 2015
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