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Consumer Products


Status: Active

Jul 13th 2020 - Aug 12th 2020

7 days left

Handset Expert (HE) is a company on a mission to help a customer select his/her next phone or SIM card in a quick, cost-effective, and easy manner. HE claims to provide all the information customers need when buying a new phone and/or SIM and streamline every step of the process. In 2018, 28.8 million handsets were sold in the UK. 61% of consumers expect to buy a new phone in the next two years, and the advent of 5G will usher a new generation of devices. The company, having undergone a thorough test and build phase, believes that it is in a suitable position for a full launch with a comprehensive go-to-market plan in place. It has featured in publications such as The Guardian, The Sun and The Mirror, been recommended by MoneySavingExpert and received Ofcom accreditation. It will use the investment to grow its business across different verticals to become the UK’s go-to mobile recommendation service.

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HandsetExpert Rating Review

Rated on 17/07/2020

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  • 49% and under
    We suggest potential investors carry out further study of their own
    Room for improvement
    Worth considering
    Gold rating, our highest rating
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Management 84%

Skills 91%
The management team covers most roles of execution, marketing, platform development, and bring technical and marketing knowledge from the mobile and price comparison sector to realise the company's goals. The CEO is a doctorate in Computer Science and a published author in the fields of imaging and vision. His career spans over science, engineering and technology and has been associated with HansetExpert for 6 years. The CTO is a software developer and his expertise lies in telecoms and business intelligence systems, designing, architecting and building scalable cloud platforms. The CMO specialises in marketing strategy, digital marketing, go-to-market strategy, brand development, public relations, social media, and search engine optimisation. No information regarding a Finance Head could be found at the time of preparing the report. As the company intends to raise additional funds exceeding £500,000, the appointment of a Finance Head may be beneficial.


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Funding progress

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pledged: 95% days to go: 21 investment: £574,350

  • £266,280
  • 76%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 7 years

    Equity Calculator
    Previous Funding rounds
    13 Jul 20 Crowdcube £266,280 / 76% 80.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph