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Catering, Food and Drink

Honestly Good Smoothie Company

Status: Active

May 25th 2020 - Jul 17th 2020

4 days left

Honestly Good Smoothie Company specialises in making 100% organic pre-portioned smoothie ingredient packets delivered directly to a customer's doorstep. Users can avail their kits via a weekly, fortnightly, or monthly subscription plans. Each recipe is developed by a chef and approved by an independent nutritionist. The ingredients are delivered in ready-to-blend kits in recyclable, compostable, and reusable packaging. The company has more than 25 recipes and has sold over 30,000 smoothie kits. The company has been featured in publications such as Forbes, and Pebble magazine. With the investment, the company aims to introduce re-usable packaging by June 2020, offer more data-driven personalised plans, introduce another 20 recipes, build its digital marketing strategy and subscriber base.

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Honestly Good Smoothie Company Rating Review

Rated on 04/06/2020

Pitch Rated

72%

overall

Management

68%

Product

74%

Investment

73%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 68%

Skills 64%
Honestly Good Smoothie Company has an experienced and diverse team in place covering the roles of operations, marketing, and finance. The Founder of the company is skilled in customer services, quantitative research, business development, and contract recruitment. The Product Developer has a deep understanding of the ingredients. Their Head of Content has the skills to build the brand and increase brand awareness through social media marketing, content writing, and video production. The finances of the company are overseen by the Director of Operations, who specialises in financial analysis, financial modelling, hedging, asset allocation, and corporate finance.

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Funding progress



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Pitch Rated

56%

Insufficient Data

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pledged: 255% days to go: 10 investment: £382,836

  • £86,120
    pledged
  • 172%
    of goal

    £50,000
    target

    £1,804,556
    pre-money valuation

    2.70%
    equity available

    206
    investors

    £418
    pledge per investor

    10027821
    company number

    Active
    company status

    26/02/2016
    incorporated 4 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Funding rounds
    25 May 20 Seedrs £86,120 / 172% 71.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph