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Status: Extended

Feb 22nd 2021 - Apr 8th 2021

Infinity Circle (IC) is a digital wealth creation platform that aims to create an ecosystem where wealth management meets social media in a way that is cyber secure, respects a user's privacy, and complies with the Financial Conduct Authority's (FCA) rules. IC intends to vet and distribute the best-in-class products for each asset class on its platform that is planned to be partly automated and partly operated by specialists who can guide a user. IC asserts that its CEO Elisabeth Dana has worked with the likes of Barclays Private Wealth, handling average accounts of £50 million while its CTO, Ashley Adkins, is a coding expert who has put his talent at the service of the UK Government before starting his private practice. It will use 40% of the investment for technology innovation, 30% for upgrading operations, and 30% to market the platform's launch.

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Infinity Rating Review

Pitch rating powered by CROWDRATING

Rated on 30/03/2021

Pitch Rated

86%

Gold

Management

90%

Product

79%

Investment

88%

  • £335,390
    pledged
  • 111%
    of goal

    £300,000
    target

    £3,685,296
    pre-money valuation

    7.53%
    equity available

    279
    investors

    £1,202
    pledge per investor

    11737832
    company number

    Active
    company status

    21/12/2018
    incorporated 3 years

    Previous Funding rounds
    22 Feb 21 Seedrs £335,390 / 112% 85.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 90%

Skills 91%
Infinity's management team is described as a combination of vision, experience, and execution skills to democratise and simplify wealth management. As per the profiles listed publicly and on LinkedIn, the Founder/CEO is skilled in private banking, investment banking, asset management, valuation, financial risk, credit analysis, wealth and portfolio management. The Co-Founder/CTO is proficient in technology, coding, crisis management, cybersecurity, and cyber defence. He was the Cyber Security Challenge Masterclass 2015 finalist, and he is also known as a 'white hacker' for his talent at the service of the UK Government before starting his private practice. The Executive Director has expertise in change management, strategic management, operation management, anti-money laundering regulations, buyouts, private equity, process design, and development. The Head of Investor Relations has expertise in building energy modelling using IES-VE or EDSL's TAS software, structural designing of the building, and low and zero carbon (LZC) strategies. It was noted that the CEO is taking up the responsibilities of the finance head in the company.

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Funding progress



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  • £335,390
    pledged
  • 111%
    of goal

    £300,000
    target

    £3,685,296
    pre-money valuation

    7.53%
    equity available

    279
    investors

    £1,202
    pledge per investor

    11737832
    company number

    Active
    company status

    21/12/2018
    incorporated 3 years

    Previous Funding rounds
    22 Feb 21 Seedrs £335,390 / 112% 85.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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