Infinity

Infinity Circle (IC) is a digital wealth creation platform that aims to create an ecosystem where wealth management meets social media in a way that is cyber secure, respects a user's privacy, and complies with the Financial Conduct Authority's (FCA) rules. IC intends to vet and distribute the best-in-class products for each asset class on its platform that is planned to be partly automated and partly operated by specialists who can guide a user. IC asserts that its CEO Elisabeth Dana has worked with the likes of Barclays Private Wealth, handling average accounts of £50 million while its CTO, Ashley Adkins, is a coding expert who has put his talent at the service of the UK Government before starting his private practice. It will use 40% of the investment for technology innovation, 30% for upgrading operations, and 30% to market the platform's launch.

Infinity Rating Review

Pitch rating powered by CROWDRATING™

Rated on 30/03/2021

Pitch Rated

86%

Gold

Management

90%

Product

79%

Investment

88%

£335,390
pledged
111%
of goal

£300,000
target

£3,685,296
pre-money valuation

7.53%
equity available

279
investors

£1,202
pledge per investor

11737832
company number

Active
company status

21/12/2018
incorporated 3 years

Previous Funding rounds

22 Feb 21

Seedrs

£335,390 / 112%

85.67%

Officers

Elisabeth Claire Dana
Appointed: 21-12-2018

News

Infinity to Present at The Keystone Symposia Precision Oncology Meeting - Business Wire
14/06/2021 Business Wire

It's Not Too Late to Get on the Infinity Train - Gizmodo
15/06/2021 Gizmodo

Why The Infinity Stones Still Matter In Phase 4 (Despite What Loki Says) - Screen Rant
15/06/2021 Screen Rant

Black Widow: Scarlett Johansson Confirms Worrying Avengers: Infinity War Easter Egg - ComicBook.com
15/06/2021 ComicBook.com

Arch, Infinity JV to build mixed-use multifamily tower in Miami’s Edgewater - The Real Deal
14/06/2021 The Real Deal

Why Infinity Train on HBO Max is the best animated series you haven't seen - Techradar
12/06/2021 Techradar

This $22.5 Million Miami Beach Home Lets You Step Into the Infinity Pool Right From the Primary Bedroom - Robb Report
14/06/2021 Robb Report

'It's time to have fun again': Infinity Hall in Norfolk reopening in July - The Winsted Phoenix
15/06/2021 The Winsted Phoenix

Loki viewers furious over Infinity Stones scene in episode 1 - The Independent
09/06/2021 The Independent

Mark Cuban-Backed Axie Infinity Overtakes NBA Top Shot In NFT Sales - TheStreet
14/06/2021 TheStreet

Valuations in Professional, Financial and Business

Glint	£35.9M
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The Side by Side Partnership	£18.1M
Avida Global	£15.5M
VINEX	£7.2M
Racingbreaks.com	£5.2M
Lifetise	£4.3M
QFINDS	£4.0M
Projekt Rising Ltd	£1.7M

What the ratings mean

49% and under
We suggest potential investors carry out further study of their own 50-64%
Room for improvement 65-79%
Worth considering 80%+
Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 90%

Skills 91%

Infinity's management team is described as a combination of vision, experience, and execution skills to democratise and simplify wealth management. As per the profiles listed publicly and on LinkedIn, the Founder/CEO is skilled in private banking, investment banking, asset management, valuation, financial risk, credit analysis, wealth and portfolio management. The Co-Founder/CTO is proficient in technology, coding, crisis management, cybersecurity, and cyber defence. He was the Cyber Security Challenge Masterclass 2015 finalist, and he is also known as a 'white hacker' for his talent at the service of the UK Government before starting his private practice. The Executive Director has expertise in change management, strategic management, operation management, anti-money laundering regulations, buyouts, private equity, process design, and development. The Head of Investor Relations has expertise in building energy modelling using IES-VE or EDSL's TAS software, structural designing of the building, and low and zero carbon (LZC) strategies. It was noted that the CEO is taking up the responsibilities of the finance head in the company.

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