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Status: Extended

May 6th 2021 - Jun 4th 2021

KLORIS manufactures and sells premium Cannabidiol (CBD) wellness and beauty products. The company follows a Direct-To-Consumer (DTC) model and has garnered over 1,400 loyalty club members achieving a conversion rate of over 3.4%. KLORIS asserts that this has allowed the company to build brand loyalty and respond quickly to customer needs while maintaining high gross margins. The company has procured over 20 Stock Keeping Units (SKU), is listed in leading retailers like Boots, Selfridges, Amazon Prime, Mankind, and Lookfantastic, and has signed spa treatment partnerships with BVLGARI Spa, Cloud Twelve, and others. KLORIS has earned over 120 reviews with an 'Excellent' Trustpilot rating and was shortlisted for 'Best Wellness and Self-Care Brand' in the Sunday Times STYLE Beauty Awards 2021. The company will use 40% of the investment for PR and marketing, 35% for hiring key personnel, 16% for New Product Development (NPD), and 9% for hosting events.

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KLORIS Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/06/2021

Pitch Rated

81%

Gold

Management

90%

Product

73%

Investment

79%

Log in to view amount pledged

    Log in to view target

    £6,102,240
    pre-money valuation

    3.94%
    equity available

    281
    investors

    £1,190
    pledge per investor

    11486144
    company number

    Active
    company status

    26/07/2018
    incorporated 6 years

    Previous Funding rounds
    06 May 21 Seedrs £334,396 / 134% 80.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 90%

Skills 91%
The KLORIS management team comprises skilled professionals whose published LinkedIn profiles include expertise in management, technology, Cannabis, sales, marketing and finance. They have an experienced team in place that consists of three Founder's; Co-founder/Managing Director, Co-founder/Brand/PR, and Co-founder Operations. The Founder/ Managing Director is proficient in strategic planning, start-ups, entrepreneurship, Digital marketing, PPC, Copywriting and exits. He has previously founded one of the first SaaS email marketing platforms, building it into a multi-million-pound turnover business before selling it to what is now Godaddy in 2014. He has also been awarded the Toast Of Surrey award, the National Business Award for Innovation (South East Region) and was also named as one of the top young entrepreneurs by Growing Business Magazine. He also handles the Finance Department in the company. The Co-founder/Brand/PR is competent in product development, brand development, PR, music, entertainment industry, and Art. The Co-founder/Operations is skilled in Health & Wellness, Nutrition, Cannabis, and Health Supplements. Both the Co-founder/Brand/PR and Co-founder/Operations handles Product Department in the company.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £6,102,240
    pre-money valuation

    3.94%
    equity available

    281
    investors

    £1,190
    pledge per investor

    11486144
    company number

    Active
    company status

    26/07/2018
    incorporated 6 years

    Previous Funding rounds
    06 May 21 Seedrs £334,396 / 134% 80.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph