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Manufacturing and Retail

Lemonade Dolls

Status: Active

Jan 4th 2021 - Feb 13th 2021

16 days left

Lemonade Dolls (LD) is the UK's first subscription underwear brand that aims to make hassle-free and comfortable underwear for young women. The company's revenue has grown 550% since January 2020. The Lemonade Dolls brand is sold in Topshop, New Look, and ASOS Marketplace. LD has 2,600 subscribers, 15,000 Dolls on its database, and over 70,000 followers across LD and Lemon's on Instagram. It also aims to bring audiences different brands like Candy Kittens, Frank Body, Dr Paw Paw, Mooncup, and Oh K!. The company has been praised by fashion magazine Grazia as having 'Broken the mould'. The company will use the investment to develop the technology behind its subscription platform, grow its product offering, strengthen its virtual presence, and drive brand awareness.

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Lemonade Dolls Rating Review

Rated on 15/01/2021

Pitch Rated

79%

overall

Management

87%

Product

76%

Investment

73%

Pitch rating powered by CROWDRATING

  • £234,420
    pledged
  • 260%
    of goal

    £90,002
    target

    £2,454,401
    pre-money valuation

    3.54%
    equity available

    289
    investors

    £811
    pledge per investor

    09185882
    company number

    Active
    company status

    21/08/2014
    incorporated 7 years

    Previous Funding rounds
    04 Jan 21 Seedrs £234,420 / 260% 78.67%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 87%

Skills 91%
The management team at Lemonade Dolls includes skilled professionals with expertise in management, technology, sales, marketing, and finance. Their team consists of an experienced Founder/CEO, Creative Director, Business Development Manager, Chairman, and a CFO. The Founder/CEO is a senior executive with expertise in strategic growth, creative direction and entertainment. She also has prior experience of working at the same stage of business growth. The Creative Director is skilled in trend analysis, fashion design, brand development, visual merchandising, and product development. The Chairman specialises in trend analysis, merchandise planning, global sourcing, and retail. The Business Development Manager is competent in brand development, strategic planning, marketing strategy, and digital merchandising. The CFO is skilled in accounting, managerial finance, strategic financial planning, and mergers and acquisitions.

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Funding progress



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Pitch Rated

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Pitch Rated

76%

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rating powered by

CROWD RATING™

pledged: 129% days to go: 7 investment: £64,818

  • £234,420
    pledged
  • 260%
    of goal

    £90,002
    target

    £2,454,401
    pre-money valuation

    3.54%
    equity available

    289
    investors

    £811
    pledge per investor

    09185882
    company number

    Active
    company status

    21/08/2014
    incorporated 7 years

    Previous Funding rounds
    04 Jan 21 Seedrs £234,420 / 260% 78.67%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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