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Manufacturing and Retail

London DE Fine Jewellery

Status: Unknown

Nov 27th 2020 - Feb 25th 2021

London DE Fine Jewellery's mission is to deliver precious gemstones and bespoke jewellery to business and retail markets ethically and cost-effectively. It aims to capture the Millennial and Generation X segment of buyers by offering personalised and high-quality jewellery through various avenues. The company allows clients to visit its workshop in Hatton Garden. It also interacts with remote customers via phone, email and other digital tools, and allows them to purchase their desired product via the company's e-commerce portal. London DE won the 'Jewellery & Watch Supplier of the Year' Award at the National Association of Jewellers (NAJ) Awards in December 2018. It aims to be a significant contender in the projected US$42 billion luxury jewellery segment. The company will use the investment to either list the business on a public exchange or sell to a larger competitor privately in the next five years.

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London DE Fine Jewellery Rating Review

Pitch rating powered by CROWDRATING

Rated on 24/02/2021

Pitch Rated

74%

overall

Management

84%

Product

73%

Investment

66%

Log in to view amount pledged

    Log in to view target

    £3,840,271
    pre-money valuation

    20.66%
    equity available

    Withheld
    investors

    Withheld
    pledge per investor

    08806847
    company number

    Active
    company status

    09/12/2013
    incorporated 11 years

    £16.00
    share price

    Officers
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 84%

Skills 82%
London DE Fine Jewellery has a skilled and diverse team covering the roles of sales, marketing, business development, and finance roles. The management team is led by their award-winning Managing Director, who is specialised in wealth management, negotiation, capital markets, asset management, and business planning. The company has not appointed a Product Developer and the responsibility for the same lies with the Managing Director. Their Managing Director is a recipient of the Director of the Year Awards - Family Business of the Year. Their Sales Manager and Marketing Manager can build the brand and increase brand awareness through social media marketing, event management, social media, public relations, and client relationship management. The company finances are overseen by their Business Development Manager, who specialises in banking, investments, ratio analysis, portfolio management, and financial analysis.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £3,840,271
    pre-money valuation

    20.66%
    equity available

    Withheld
    investors

    Withheld
    pledge per investor

    08806847
    company number

    Active
    company status

    09/12/2013
    incorporated 11 years

    £16.00
    share price

    Officers
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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