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Manufacturing and Retail

Lucy Choi London

Status: Funded

Feb 21st 2020 - May 12th 2020

Lucy Choi has created an affordable luxury footwear brand that comes with a unique heritage, having learnt her craft from her uncle, the great shoe designer, Jimmy Choo. Lucy Choi London has been featured consistently at London Fashion Week and in the elite fashion press. The brand has been featured in platforms such as The Times, Vanity Fair, Vogue, Grazia, and The Telegraph. It has been worn by A-list celebrities including Hailey Beiber and Sharon Stone. From 2018 to 2019, there has been a 40% increase in the number of shoes sold. Lucy Choi London has also been sold to various UK stockists and wholesaled internationally. Around 5,800 subscribers have subscribed to its website since 2016 (41% CAGR). With the proceeds, the company will refocus on wholesale globally, design a new website, hire new employees, and increase marketing spends.

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Lucy Choi London Rating Review

Rated on 28/02/2020

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Management 84%

Skills 73%
The Founder, through her drive and determination, has grown the business from a boutique concept into a global brand. It was noted that the Founder is the product designer, and the CFO is also the COO. The CFO of the business has previously worked as a managing director in Barclays Investment Bank and London's Women Forum.


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  • £273,130
  • 109%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 9 years

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    Previous Funding rounds
    21 Feb 20 Crowdcube £273,130 / 109% 76.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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