We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more.

Equity Crowdfunding » Catering, Food and Drink

Mr Lee's Pure Foods Co

Status: Active

13 days to go

Mr Lee’s Pure Foods is an innovative food/tech company creating award-winning premium healthy noodles-in-a-cup and will be launching its new instant Congee Asian rice porridge. All products are certified low sugar, gluten-free, low on calories, Vegan options and 100% recyclable and compostable packaging. The global instant noodle market is expected to reach $57.5 billion by 2024 which the brand aims to capitalise on and establish itself in as the market leader. Mr Lee's has won 50+ global awards and nominations including Grocer Gold Exporter of the Year, Great British Entrepreneur winner, and The Sunday Times Maserati 100 winner. Noted publisher Penguin Random House has published Mr Lee’s 100 Noodle Recipe cookbook which has been met with critical acclaim worldwide. With the investment, the company will invest 25% of it in marketing initiatives and entering into the US market, 10% in product development, 20% in working capital for food production during scale-up, 5% in upgrading its Hot Noodle Kiosk and vending machine facilities, and 40% in global group operating and personnel costs runway for commercial functions and scale-up activities within Australia, the UK, and the USA.

read more read less


Log in to comment

Funding progress

More from Catering, Food and Drink

SL'M is the worlds-first zero sugar, zero carbs, zero fat, and zero saturate range of wines approved by both the TSO and FSA. Drinks giant Diageo has predicted that health-conscious drinks will be one of the key drivers in the UK drinks market projected to grow to £5 billion by 2022. The company finds itself uniquely placed in this segment as a strong contender. During COVID-19, the company witnessed record earnings, amidst profitable online sales in March 2020. The company has served over 2 million glasses of wine and generated profits of over £1 million amidst a growing customer base. It has also been featured in publications such as The Sun, Cosmopolitan, London Evening Standard, Glamour and many others. The company's latest vintage, Cuvée 450, was showcased at the Royal Berkshire Polo Club alongside the Cuvée 450 polo team. With the funds received, the company will invest it in sales and marketing, advertising campaigns, wine production, and winery LOC & duty deferment.
pledged: 57% days to go: 37 investment: £113,643
Noveltea is a premium alcoholic tea brand launched in Fenwick in April 2017. The company's products are vegan, gluten-free and low in sugar, and manufactured in minimalistic & up-cyclable lifestyle packaging. Thanks to its low-Alcohol by volume (ABV) portfolio, the brand has sold 350,000 bottles since its launch in 2017. The company experienced more than £100,000 worth of sales in April 2020 despite COVID-19 due to smart e-commerce channel utilisation. In 2020, the size of the global alcoholic drinks market is $1.587 trillion and is forecasted to grow by 3.5% (CAGR) over the next three years. The brand aims to become a major contender in this segment and grow its business. The company use the investment to focus on its core markets in the UK, Germany, and China, and enter the USA by 2020.
pledged: 93% days to go: 26 investment: £140,145
Honestly Good Smoothie Company specialises in making 100% organic pre-portioned smoothie ingredient packets delivered directly to a customer's doorstep. Users can avail their kits via a weekly, fortnightly, or monthly subscription plans. Each recipe is developed by a chef and approved by an independent nutritionist. The ingredients are delivered in ready-to-blend kits in recyclable, compostable, and reusable packaging. The company has more than 25 recipes and has sold over 30,000 smoothie kits. The company has been featured in publications such as Forbes, and Pebble magazine. With the investment, the company aims to introduce re-usable packaging by June 2020, offer more data-driven personalised plans, introduce another 20 recipes, build its digital marketing strategy and subscriber base.
pledged: 102% days to go: 35 investment: £51,170
Cranes Drinks is the fastest growing cider company in the UK, producing a range of innovative fruit ciders. By utilising the fruit’s natural sweetness, its drinks contain 30% fewer calories compared to that of brand leaders. Cranes ciders come in 3 flavours: blueberry & apple, cranberry & lime, and raspberry & pomegranate. As per Cranes, 34% of cider drinkers haven't consumed cider drinks much because it’s too sweet or has too much sugar. This makes Cranes a top contender in a growing fruit cider market worth £1.3 billion. The company's entire range is available on Ocado, and it has received 3 national listings in prominent retail chains like Sainsbury’s, Asda, and Morrisons. The brand has won 3 awards for its spirit range including a Gold Award in the Liqueur Masters organised by The Spirits Business and two awards from the International Wine & Spirits Competition. It has also received substantial media coverage in publications like Made In Chelsea, Dragons Dens, The Daily Telegraph, The Evening Standard, Vogue, Cosmopolitan, and Bella amongst others. With the investment, the company aims to use 25% of it as working capital, 60% in marketing, and 15% in managing key finances.
pledged: 210% days to go: 22 investment: £157,402
Perfect World makes delicious, healthy vitamin-fortified plant-based ice cream with no added sugars. Its mission is to make ice creams that create a trend towards healthier eating. The company has spread to 228 stores under the Jumbo Supermarket listing, Netherlands. It has also signed a Non-Disclosure Agreement (NDA) with a US factory for testing and hopes to establish itself there as well. For its innovation, Perfect World won the Best of Health Awards in 2018. It also received national press coverage and won a host of other awards including The Daily Mail Healthy Ice Cream Round Award competing against 9 other brands in 2019. The company will use the funds to rapidly build stock levels and focus widespread, locally targeted social media targeting in the UK, introduce new flavours which have already gone through factory scaling and sample production in the Netherlands and Nordic countries, and further its EU and USA distribution and production opportunities.
pledged: 153% days to go: 9 investment: £115,017

  • £1,835,387
  • 105%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 5 years

    Equity Calculator
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph