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Catering, Food and Drink

Mr Lee's Pure Foods Co

Status: Extended

Apr 20th 2020 - Jun 12th 2020

Mr Lee’s Pure Foods is an innovative food/tech company creating award-winning premium healthy noodles-in-a-cup and will be launching its new instant Congee Asian rice porridge. All products are certified low sugar, gluten-free, low on calories, Vegan options and 100% recyclable and compostable packaging. The global instant noodle market is expected to reach $57.5 billion by 2024 which the brand aims to capitalise on and establish itself in as the market leader. Mr Lee's has won 50+ global awards and nominations including Grocer Gold Exporter of the Year, Great British Entrepreneur winner, and The Sunday Times Maserati 100 winner. Noted publisher Penguin Random House has published Mr Lee’s 100 Noodle Recipe cookbook which has been met with critical acclaim worldwide. With the investment, the company will invest 25% of it in marketing initiatives and entering into the US market, 10% in product development, 20% in working capital for food production during scale-up, 5% in upgrading its Hot Noodle Kiosk and vending machine facilities, and 40% in global group operating and personnel costs runway for commercial functions and scale-up activities within Australia, the UK, and the USA.

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Mr Lee's Pure Foods Co Rating Review

Pitch rating powered by CROWDRATING

Rated on 06/05/2020

Pitch Rated

56%

Insufficient Data

Management

83%

Product

84%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Log in to view amount pledged

    Log in to view target

    £28,748,643
    pre-money valuation

    5.74%
    equity available

    562
    investors

    £3,267
    pledge per investor

    09679948
    company number

    Dissolved
    company status

    10/07/2015
    incorporated 9 years

    Previous Funding rounds
    18 Apr 24 Seedrs £1,835,892 / 55.67%
    Officers
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 83%

Skills 91%
Mr Lee's Pure Foods Co is founded by two food-conscious entrepreneurs who have a keen interest in changing the lives of others through their habit of eating healthy and delicious quick food. The Founder has been honoured with 'The Small Business Entrepreneur of the Year 2019' and 'The Maserati 100' in association with The Sunday Times. The Co-founder is mainly focussed on creating and developing new businesses to exploit new opportunities within the consumer and industrial sectors. Their executive food chef has prepared six new flavours for the company. The Marketing Head is the Finalist of the 'Venus Awards 2018' (coined by Chanel 4 as the "Working women's Oscars") in the "Marketing Excellence" category. The Sales Head is skilled in Advertising, Sales, Sales Operations and Sales Management. The Head of Finance in the company is a Chartered Accountant by profession with expertise in financial analysis, corporate restructuring, financial modelling, derivatives, tax and strategic business planning.

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days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £28,748,643
    pre-money valuation

    5.74%
    equity available

    562
    investors

    £3,267
    pledge per investor

    09679948
    company number

    Dissolved
    company status

    10/07/2015
    incorporated 9 years

    Previous Funding rounds
    20 Apr 24 Seedrs £1,835,892 / 55.67%
    Officers
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph