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Status: Active

Dec 21st 2020 - Feb 7th 2021

10 days left

Nooro makes cannabidiol (CBD) snack bars. Company founder J.D. Furlong asserts that blending CBD and certain nootropics lead to better cognitive functions in individuals. Nooro also argues that it is the UK's first CBD snack bar seller that is plant-based and gluten-free. The company's products are stocked across 250 retail outlets, cafes, gyms, and delis across the UK. Nooro pivoted to Direct-to-Consumer (D2C) sales during COVID-19 to get better margins. It invested in creating a business model with four distinct revenue streams with 60% earnings coming via e-commerce D2C sales, 15% via digital affiliate sales, 15% via direct sales to partners, and 10% via wholesalers. The company will use the investment to launch an additional three new flavours by February 2021 and grow its business across different verticals.

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  • £206,120
  • 206%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 2 years

    Previous Funding rounds
    21 Dec 20 Seedrs £206,120 / 206%


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Funding progress

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  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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