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Manufacturing and Retail

Nourish by Jane Clarke

Status: Active

May 26th 2021 - Jul 22nd 2021

Extended

Nourish by Jane Clarke (NBJC) is an aspirational wellness brand that makes nutritious drinks made with all-natural organic ingredients, using low carbon footprint packaging, delivered to a customer's doorstep. Its target audience is people afflicted with malnutrition particularly when undergoing cancer treatment or living with dementia or mental illness. The company expanded its customer base by 789% between January 2020 and March 2021. It also points out that it has onboarded noted Chef Prue Leith. The company has featured in numerous publications like Daily Mail, Net Doctor, The Sun Online, and Daily Express, to name a few. NBJC has raised more than £650,000 from private investors in its previous round and secured an 'Excellent' rating of 4.7 on Trustpilot from 100+ verified reviews. It also seeks to become a contender in the Oral Nutritional Supplement (ONS) market in the UK that is valued at £237 million. The company will use the investment to launch and scale its B2B model and invest in Direct-to-Consumer (DTC) marketing.

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Nourish by Jane Clarke Rating Review

Pitch rating powered by CROWDRATING

Rated on 28/06/2021

Pitch Rated

72%

overall

Management

72%

Product

73%

Investment

71%

  • £257,579
    pledged
  • 85%
    of goal

    £300,011
    target

    £3,716,201
    pre-money valuation

    7.47%
    equity available

    110
    investors

    £2,342
    pledge per investor

    09649346
    company number

    Active
    company status

    20/06/2015
    incorporated 6 years

    Previous Funding rounds
    26 May 21 Seedrs £257,579 / 86% 72.00%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 72%

Skills 82%
Nourish by Jane Clarke has an energetic and dynamic expert team, including nutritionists, chefs and champions who are passionate about sharing how food can nourish and empower those facing illness and those who care for them. As per the profiles listed publicly and on LinkedIn, the Founder is passionate about giving a solution to undernourishment and provides empowerment and inspiration to those who are vulnerable or facing a health challenge. She is the author of nine best-selling books, was a columnist for over a decade for The Daily Mail, Observer, The Times and The Mail on Sunday, and regularly contributes on TV. She has been awarded an honorary doctorate for her services to nourishing the vulnerable from the University of West London. The Nourish Chef is the creator of the fabulous recipes on their website and the man cooking up the menus for the Nourish by Jane Clarke events and afternoon teas. The Non-Executive Director is one of the top sales executives, and he is a member of the Imperial College Business School MSC Innovation, Entrepreneurship and Management Advisory Board. The Cheif Financial Officer is a chartered accountant by profession specialising in forensic accounting, corporate finance, financial modelling, mergers and acquisitions, and preparing forecasts. It was noted that they have not as yet appointed a dedicated sales and marketing head.

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  • £257,579
    pledged
  • 85%
    of goal

    £300,011
    target

    £3,716,201
    pre-money valuation

    7.47%
    equity available

    110
    investors

    £2,342
    pledge per investor

    09649346
    company number

    Active
    company status

    20/06/2015
    incorporated 6 years

    Previous Funding rounds
    26 May 21 Seedrs £257,579 / 86% 72.00%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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