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Catering, Food and Drink

Peckwater Brands

Status: Extended

Nov 18th 2020 - Dec 14th 2020

Peckwater Brands (PB) is a company engaged in the growing cloud kitchen/delivery business that runs virtual restaurant brands from the kitchens of existing restaurants. It argues that restaurants need to pay high street rents and staff wages no matter how many diners visit. Nearly 5,000 restaurants have closed in the UK since 2015 due to not being able to fulfil these tasks. PB aims to change this scenario. It helps restaurant partners use their existing staff and kitchen capacity better, and help keep struggling businesses running. The company received more than 10,000 customer orders through Deliveroo and Uber Eats. It witnessed more than £250,000 in customer sales since June 2020 and is spread across London, Manchester, Leeds, and Coventry. PB has launched four brands with four more in the pipeline. It will use the investment to get more partners, launch more brands, and acquire more customers.

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Peckwater Brands Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/12/2020

Pitch Rated

69%

overall

Management

77%

Product

67%

Investment

64%

  • £232,208
    pledged
  • 232%
    of goal

    £100,000
    target

    £1,599,668
    pre-money valuation

    5.88%
    equity available

    259
    investors

    £897
    pledge per investor

    12284429
    company number

    Active
    company status

    28/10/2019
    incorporated 2 years

    Previous Funding rounds
    18 Nov 20 Seedrs £232,208 / 232% 69.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 77%

Skills 73%
Peckwater Brands is founded by an Oxford graduate who has assembled a specialist team of professionals from across the food delivery and FMCG sectors. The CEO/Founder is a marketing expert who has previously worked at senior positions through scale-ups. Having his expertise in business development, digital strategy, and consulting, he recently conceptualised Peckwater Brands to address the high costs of restaurant-kitchens and to set it off with a smart ideology of higher revenue opportunity. The Head of Concept Development, Operations and Supply is a seasoned operations specialist who is proficient in inventory management, project management, business strategy across the catering as well as the food and beverage industry. He specialises in launching processes, menu pricing, menu design and engineering, KPI's, kitchen design, building and improving delivery brands and dark kitchens. Though the CEO has expertise in the sales domain, the role in the company has also been assigned to a sales expert who has practised the technique across marketing and advertising, internet, and retail sectors. She is proficient in new business development, customer satisfaction and project management; and has assisted work through various established brands. The company also appoints a Data & Analytics Analyst who has post-graduated from the London School of Economics and is knowledgeable in customer analytics, data strategy, data science, digital marketing across the finance and food delivery sector.

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More from Catering, Food and Drink

Taster is a collection of online restaurants dedicated to bringing the best street food to users. The company has launched five highly successful digital restaurant brands with chefs and food personalities, is available in 11 cities across the UK, France and Spain, and has onboarded over 20 partners. Taster's revenue grew 110% to €10.5 million in 2020 alone where it delivered over 1 million meals. The company has raised $50 million to date from investors such as Battery Ventures, Octopus Ventures Rakuten, LocalGlobe (Latitude) and Heartcore Capital. It claims that Taster brands hold the third-largest market share on Deliveroo in Paris. It will use the investment to increase Taster’s presence across the UK, France and Spain, drive expansion into new cities, support the launch of two new consumer brands in 2021, and take the company global by signing up with more through more restaurants brands.
pledged: 189% days to go: 24 investment: £474,856

  • £232,208
    pledged
  • 232%
    of goal

    £100,000
    target

    £1,599,668
    pre-money valuation

    5.88%
    equity available

    259
    investors

    £897
    pledge per investor

    12284429
    company number

    Active
    company status

    28/10/2019
    incorporated 2 years

    Previous Funding rounds
    18 Nov 20 Seedrs £232,208 / 232% 69.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph