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Status: Active

May 11th 2021 - Jun 20th 2021

4 days left

Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.

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Percuro Rating Review

Pitch rating powered by CROWDRATING

Rated on 07/06/2021

Pitch Rated

47%

Insufficient Data

Management

77%

Product

65%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

  • £605,566
    pledged
  • 108%
    of goal

    £560,000
    target

    £4,340,000
    pre-money valuation

    11.43%
    equity available

    375
    investors

    £1,615
    pledge per investor

    12414136
    company number

    Active
    company status

    20/01/2020
    incorporated 1 years

    Previous Funding rounds
    11 May 21 Seedrs £605,566 / 108% 47.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 77%

Skills 73%
The management team includes skilled professionals with proven startup and branding expertise in the pet food and investment management industry. As per the profiles listed publicly and on LinkedIn, the Founder/CEO is positioned within the pet speciality and cannabinoid category. He recently launched a Truss beverages startup in Canada, where he led the development and implementation of 6 BFY brands across multiple beverage categories within a 12-month timeline. The Chief Strategy Officer is a keen environmentalist, shares a deep passion for the animal kingdom with a burning desire to do well for pets and the planet. The Production Director has expertise in reputation management, hotel management, branding, hospitality, and maritime cybersecurity. She is the driving force behind the development and success of Percuro's exceptional product range combined with a strong message of global sustainability. The Chief Marketing Officer is a passionate brand builder, spearheading marketing strategies, product innovation, commercial execution, and brand engagement across countries and channels. The Chief Sales Officer has a passion for the evolving pet parent ecosystem combined with a vision of planet-first sustainability solutions and a hunger to grow brands and excite consumers and retailers alike. The Chief Financial Officer is skilled in incorporated structuring (credit, tax, accounting, and regulatory perspectives), legal documentation, deal negotiation, derivatives (especially interest rate swaps, exotic interest rate, and currency options), regulatory and compliance skills (obtaining FSA authorisation, CF10, CF11) with creating bespoke pricing and structured cash flow models.

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  • £605,566
    pledged
  • 108%
    of goal

    £560,000
    target

    £4,340,000
    pre-money valuation

    11.43%
    equity available

    375
    investors

    £1,615
    pledge per investor

    12414136
    company number

    Active
    company status

    20/01/2020
    incorporated 1 years

    Previous Funding rounds
    11 May 21 Seedrs £605,566 / 108% 47.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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