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Status: Active

Jan 5th 2021 - Feb 4th 2021

7 days left

Perfino designs natural scent infused artisan jewellery. The company argues that one-third of humans are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. Perfino wants to change this scenario and provide fragrance lovers access to natural scents with no skin contact. Perfino pendants come with six super-absorbent lava stones and a bottle of expertly blended natural essential oils. Users need to simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. The company aims to disrupt the $310 billion global jewellery/perfume market with its products. Perfino's CEO has featured in the BBC’s CEO Secrets and Radio 4 Business Matters. The company will use the investment to grow its team and product range, boost sales and set up a membership service.

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Perfino Ltd Rating Review

Rated on 15/01/2021

Pitch Rated

76%

overall

Management

69%

Product

75%

Investment

85%

Pitch rating powered by CROWDRATING

  • £64,818
    pledged
  • 129%
    of goal

    £50,000
    target

    £600,000
    pre-money valuation

    7.69%
    equity available

    128
    investors

    £506
    pledge per investor

    12199067
    company number

    Active
    company status

    10/09/2019
    incorporated 1 years

    £6.00
    share price

    Previous Funding rounds
    05 Jan 21 Crowdcube £64,818 / 130% 76.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 69%

Skills 82%
Perfino Ltd was developed by the Founder, who experienced difficulties in finding suitable perfumed jewellery as the world is creating a growing intolerance to the synthetic chemicals commonly used in perfume. Their skilled artisan jewellery designers came up with a design for a natural scent pendant made from 100% solid recycled silver. The Founder is a serial entrepreneur and a corporate finance professional. She set up the University of the West of England graduate incubator in 2017 and supported 84 graduates, who have raised £4.2 million in funds. She was featured in BBC’s CEO Secrets and the World Service and Radio 4 business matters programme. The Founder is supported by a team of four expert advisors who have in-depth knowledge in their respective fields. One of the advisors is a computer-aided (CAD) Jewellery Designer, and his passion is to create, design, and manufacture high-quality, contemporary jewellery. He has extensive expertise in working with overseas manufacturers. Another advisor is passionate about natural oils and is focused on servicing the personal care sector with versatile ingredients that add functionality and marketability to the brand, finished product, and business. The third advisor is passionate about Luxury Goods, Watches, and Jewellery. He is a Pandora jewellery franchise holder for more than 20 stores. The fourth advisor is the Virgin Startup business mentor and an expert in luxury brands and social media marketing. It was noted that the Founder is taking up the responsibilities of the Finance Head in the company.

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Pitch Rated

79%

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rating powered by

CROWD RATING™

pledged: 260% days to go: 16 investment: £234,420

  • £64,818
    pledged
  • 129%
    of goal

    £50,000
    target

    £600,000
    pre-money valuation

    7.69%
    equity available

    128
    investors

    £506
    pledge per investor

    12199067
    company number

    Active
    company status

    10/09/2019
    incorporated 1 years

    £6.00
    share price

    Previous Funding rounds
    05 Jan 21 Crowdcube £64,818 / 130% 76.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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