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Sport

Premier Sailing

Status: Active

Nov 10th 2020 - Dec 22nd 2020

Premier Sailing (PS) aims to make sailing experiences a cost-effective venture for people. It offers training, cruises and racing opportunities to its members. The company started teaching navigation as a side business since 2009 before it developed into a profitable Small and Medium Enterprise (SME) running three boats during the season and two over the winter. The company's offering, 'Round Britain' cruise, won the 'Sailing Today Cruise of the Year' award in 2016 and led to PS garnering £142,500 worth of revenue within the first three years. PS will use the investment to promote the brand and increase capacity for the race, cruises and training through the purchasing of more vessels. It also plans to introduce ‘The Capitals Race', a yacht race around the UK, in 2021.

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Premier Sailing Rating Review

Rated on 18/11/2020

Pitch Rated

71%

overall

Management

77%

Product

62%

Investment

75%

Pitch rating powered by CROWDRATING

  • £111,740
    pledged
  • 111%
    of goal

    £100,000
    target

    £450,055
    pre-money valuation

    18.18%
    equity available

    155
    investors

    £721
    pledge per investor

    10204980
    company number

    Active
    company status

    28/05/2016
    incorporated 5 years

    £4.50
    share price

    Previous Funding rounds
    10 Nov 20 Crowdcube £111,740 / 112% 71.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 77%

Skills 73%
The Premier Sailing team is relatively small, consisting of the Principal, two Shorebased instructors, the Boss, IT Support, and a Practical Instructor. The team is led by the Principal, who is specialised in Boating, Yacht Deliveries, Negotiation, Team Leadership, and Cruise Lines. Their IT Support is working as a CTO in the company. He is skilled in E-learning Implementation, Proof-reading, Political History, Historical Research, and Market Assessment. We note that the company's marketing department is led by the Principal along with a third-party marketing agency to increase its brand awareness in the market. The Marketing agency is specialised in Customer Engagement, Digital Marketing, Strategy, Content Marketing, Digital Advertising, SEO, and Analytics, and Tracking. We also note that the company has hired John Bird Associates(3rd party company) to manage the overall finances of the company. They have expertise in Valuation, Rating, Planning Consultants, Energy Performance Certificate providers, Auctioneers, and Development and Investments.

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Funding progress



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pledged: 102% days to go: 37 investment: £117,674

  • £111,740
    pledged
  • 111%
    of goal

    £100,000
    target

    £450,055
    pre-money valuation

    18.18%
    equity available

    155
    investors

    £721
    pledge per investor

    10204980
    company number

    Active
    company status

    28/05/2016
    incorporated 5 years

    £4.50
    share price

    Previous Funding rounds
    10 Nov 20 Crowdcube £111,740 / 112% 71.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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