We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more.

Status: Expired

Nov 5th 2020 - Dec 17th 2020

Project Imagine (PI) is a startup focused on financial equitability for all. The company aims to build a financial service that doesn’t profit from short term unsecured debt, but one that grows with its customers and does everything it can to help them achieve their financial dreams. PI launched a current account, smart budgeting, saving tools and access to investment products from the likes of Blackrock and Vanguard in January 2019 in the UK consumer market. It has raised over £18 million to date. The company was named one of the UK’s 'Top 10 Best Banking Apps' by finder.com and recognised alongside Samsung and Apple in the technology section of the Global Brand Awards as the 'Best Innovation in Fintech'. It will use the investment to become the go-to platform for managing a user's money, bring together diverse fintech innovation from around the world into one common standard, and retain the most driven execution talent to boost company profits.

read more read less

Project Imagine Rating Review

Rated on 18/11/2020

Pitch Rated

73%

overall

Management

84%

Product

77%

Investment

58%

Pitch rating powered by CROWDRATING

  • £2,160,625
    pledged
  • 86%
    of goal

    £2,500,000
    target

    £49,367,220
    pre-money valuation

    4.82%
    equity available

    552
    investors

    £3,914
    pledge per investor

    11153882
    company number

    Active
    company status

    17/01/2018
    incorporated 3 years

    Previous Funding rounds
    05 Nov 20 Seedrs £2,160,625 / 86% 73.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
Login to view the full report

Management 84%

Skills 82%
The management team includes skilled professionals with expertise in their functional areas, streamlining its overall operations. Everyone in their leadership team has come from a well-established career in their industry. The team is led by its CEO, who brings together the best minds that dream of a simpler, more equitable financial future for all. He is skilled in Mobile Product Development, Equity Capital Markets, Equity Research, Financial Analysis, and Structured Products. Their Head of Platform Architecture and Engineering is specialised in Data and Software Engineering, Testing, Computer Science, Distributed Systems, Concurrency, Data Warehousing, Amazon Web Services (AWS), and Messaging. Their multiple awards winning SVP, Brand, and Marketing personnel have the skills to build the brand and increase brand awareness through Digital Marketing, Integrated Marketing, Digital Media, Creative Concept Development, and Advertising. Their Chief of SVP, Finance oversees the company finances, and Strategy is skilled in Discrete Mathematics, Time Management, Financial Analysis, Data Analysis, and Event Planning.

0 comments

Log in to comment


Funding progress



More from Professional, Financial and Business

Sendit.Money is a remittance entity. It argues that individuals sending or receiving money in emerging markets can face insecure processes, slow transaction times and incur high costs. Sendit.Money asserts that this is because non-fiat currencies are changed multiple times before they are received. The company aims to change this. Its prototype application for African markets was received amidst positive feedback. It is now building a cost-effective mobile wallet providing a secure and inexpensive way to send and receive money that also allows users to compare transfer fees of different remittance agents in real-time. Sendit.Money was shortlisted as Best Global start-up at the 2020 Wales Startup Awards. The company will build and launch its Most Valuable Product (MVP) in Q3 of 2021. It will also use the funding to begin work with an authorised entity to become an approved representative.
pledged: 117% days to go: 28 investment: £117,573
Emortal is on a mission to enable families to protect, preserve and pass on their legacies digitally. The company converts a family's digital content into the latest file formats, stores it in a digital vault, and futureproofs it via Google's proprietary technology to provide access anytime, anywhere, and across any device when requested by family members. Emortal assesses that its portal has been designed to integrate its preservation technology with a future proof legacy fund to pay for the continuous updates needed to ensure that the digital family heritage lasts for generations to come. Emortal was subject to an acquisition offer of USD 12.1 million by Microsoft in 2010. The company aims to launch in Q3 2021 to capture the interest of other big technology companies to invest in its business model.
pledged: 154% days to go: 24 investment: £1,547,810
JustUs is a provider of crowdfunded financial products for consumers. The platform argues that savers are looking for alternative ways to grow their money and are looking increasingly to financial technology solutions given that bank rates are likely to be cut to -0.1% in 2021. JustUs aims to provide savers with a higher rate of return while supporting borrowers who struggle to find financial products on the high street. The platform is approved by the Financial Conduct Authority (FCA). JustUs has witnessed more than 850,000 successful transactions on its portal since launch, with £7 million worth of lender capital repaid, and £913,000 as interest paid to its lenders. It also successfully integrated global crypto banking application Moneybrain into its platform in 2020. JustUs will use the investment to support compliance and administration of the JustUs ‘Peoples Mortgage’ proposition, as well as, look into its IT and back-office recruitment.
pledged: 101% days to go: 17 investment: £1,321,220
Kestrl is a mobile app based on the principles of Islamic banking. It aims to cater to the over 1.9 million British Muslim community to invest in the UK in line with their religious beliefs. Consumers can avail a host of financial services from finding interest-free savings accounts to taking out a mortgage. The company raised a £135,000 pre-seed round from C-level Islamic banking professionals in January 2020. It also launched its application on Google Playstore and App store in September 2020. Kestrl is working on launching an equity-based home purchase product soon. It also aspires to expand to Malaysia/Indonesia by white labelling with established retail banks and utilising its 'inside knowledge' of the region. It will use 39% of the investment towards platform up-gradation and tech team expansion, 20% towards hiring personnel across various departments, 19% for maintaining agency license fees and acquiring its own regulatory permissions, 8% in marketing, and 14% towards ancillary costs.

Pitch Rated

50%

Insufficient Data

rating powered by

CROWD RATING™

pledged: 119% days to go: Stretch investment: £190,844
Recap is a cryptocurrency portfolio tracking, analytics and tax reporting platform. The company claims that market participants engaging in cryptocurrency have to deal with complex issues such as tracking all of their transactions, valuing cryptocurrency transactions in their tax currency and understanding capital gains tax legislation laws. Recap aims to solve this issue by enabling said participants to calculate any tax they owe on their cryptocurrency trading activity in a matter of seconds on its portal. The company has plans to launch a mobile application enabling investors to track their portfolio on the move. It also intends to come up with a Business-to-business (B2B) offering which Recap asserts will enable crypto native companies to account for their cryptocurrency activity with automatic accounts reconciliation to accounting software like Xero and Quickbooks. The company’s exit strategy is a trade sale within 3-5 years to a cryptocurrency exchange or accounting software provider.

Pitch Rated

84%

Gold

rating powered by

CROWD RATING™

pledged: 31% days to go: 5 investment: £95,272

  • £2,160,625
    pledged
  • 86%
    of goal

    £2,500,000
    target

    £49,367,220
    pre-money valuation

    4.82%
    equity available

    552
    investors

    £3,914
    pledge per investor

    11153882
    company number

    Active
    company status

    17/01/2018
    incorporated 3 years

    Previous Funding rounds
    05 Nov 20 Seedrs £2,160,625 / 86% 73.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph