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Equity Crowdfunding » Technology

Publisher Discovery

Status: Expired

Publisher Discovery, using AI & Machine Learning technologies, provides recommendations to Advertisers of highly relevant Publishers in the affiliate marketing sector. The company has built a uniquely curated database of over 2 million publishers and 330,000 advertisers, which are then analysed, compared, and matched to make recommendations in ranked lists, matching the best publishers with each advertiser. The affiliate publishing market is worth 16 billion dollars per year but is still largely dominated by human-based agencies and is uniquely suited for automation. Publisher Discovery aims to capitalise on this aspect and establish itself as the market leader. The company has signed up over 50 publishers and is negotiating contracts with two large distribution partners. It is currently raising £1 million investment with £675,000 committed so far, to grow sales and operations and reach over £2m Annual Recurring Revenue (ARR) in the following 12 months.

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Publisher Discovery Rating Report

Rated on 20/05/2020

Pitch Rated

73%

overall

Management

72%

Product

87%

Investment

60%

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 72%

Skills 82%
Publisher Discovery has a skilled and diverse team in place covering the roles of operations, marketing, platform development, and finance. The team is led by the CEO who is skilled in Digital Marketing, Affiliate Marketing, Social Media Marketing, Public Relations, SEO, and Direct Marketing. He has managed at the same stage of business growth. The CTO has expertise in Service-Oriented Architecture (SOA), Virtualization, Product Management, Web Applications, Linux, Enterprise Software, MySQL, JavaScript, Software as a Service (SaaS), Node.js, and Python. The sales and marketing head is a business development professional skilled in PPC(Pay Per Click Marketing), Digital Media, Digital Strategy, Web Marketing, E-commerce, Web Analytics, Business Development, Lead Generation, Google Analytics, Google Adwords, and Google Webmaster Tools. The Head of Finance in the company is a Chartered Accountant by profession with expertise in financial analysis, corporate restructuring, tax and strategic business planning.


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  • £10,000
    pledged
  • 1%
    of goal
  • Expired
    30 May 2020

    £750,000
    target

    £2,200,000
    pre-money valuation

    Unknown
    investors

    £Unknown
    pledge per investor

    10167745
    company number

    Active
    company status

    06/05/2016
    incorporated 4 years

    Funding rounds
    24 Apr 20 Envestors £10,000 / 1% 73.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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