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Manufacturing and Retail

Rejuvenation Water

Status: Active

Apr 7th 2020 - May 8th 2020

Launched in 2016, London-based Rejuvenation Water is the world’s first Amino Acid enriched spring water manufacturer. The brand provides functionality without compromising on taste and macro health. Founder Kris Ingham came up with 'Rejuvenation Water' as a 'health' drink that offers benefits without artificial sweeteners or excess sugar. Since inception, Rejuvenation Water has supplied both Grocery and Food Service channels. The second range of drinks, the hydration+ canned range, was launched in Spring 2019, and within 6 months became a  best seller in Tesco, Sainsbury's, Costco and Ocado. The brand has been featured several times on BBC News, The Sun and Daily Mail. With the investment, the brand will divert resources to launch new products and hire more staff and enhance lthe brand identity.

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Rejuvenation Water Rating Review

Pitch rating powered by CROWDRATING

Rated on 19/04/2020

Pitch Rated

67%

overall

Management

69%

Product

63%

Investment

69%

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    Log in to view target

    £1,250,000
    pre-money valuation

    5.66%
    equity available

    242
    investors

    £409
    pledge per investor

    09508500
    company number

    Liquidation
    company status

    25/03/2015
    incorporated 9 years

    Officers

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 69%

Skills 64%
Rejuvenation Water's management team is relatively small, consisting of the founder, the Food Service Sales Manager and two sales/marketing interns. They have outsourced back office, logistics and financing, along with two co-packing factories. The CEO is skilled in leading and supervising the team, managing portfolio, financial modelling and derivatives. He is covering multiple roles in the company like strategy, sales, finance, operations & product development. Also, he has limited leadership experience and is new to this stage of business development and sector. The marketing manager has a proven track record of developing logos, designs and tailored marketing packages that maximise business exposure and skilled in increasing brand awareness and promotion of new products.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,250,000
    pre-money valuation

    5.66%
    equity available

    242
    investors

    £409
    pledge per investor

    09508500
    company number

    Liquidation
    company status

    25/03/2015
    incorporated 9 years

    Officers
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph