We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more.

Status: Extended

Oct 14th 2020 - Dec 7th 2020

The Cauldron is a technology-led entertainment studio that aims to deliver immersive experiences to its guests by combining technology with food and drink. Upon entering the company's venues, guests are given a magic wand, which acts as a control device for their visit. It helps them pour pints, activate lights and locks, explore science experiments, and stir cocktails. The device is also programmed to act as an open bar tab to track user spending. The Cauldron has served 1 million potions till date, welcomed 260,000+ guests and built a mailing list of over 72,000 subscribers. The company has featured in publications like Thrillist, NBC, Forbes, and Edinburgh News. The Cauldron will use 40% of the investment to open a central-London Cauldron flagship and provide additions to its Wands & Wizard Exploratorium, a new five-floor venue on Greek Street in the very heart of London’s Soho, 40% to grow its retail technology, and 20% to pay staff salaries.

read more read less
  • £364,143
  • 112%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 3 years


Log in to comment

Funding progress

More from Catering, Food and Drink

White Rabbit (WR) is on a mission to create delicious Italian food that everyone can enjoy, whether they are following a plant-based diet, gluten-free, or otherwise. WR asserts that its food is made in a custom-built bakery, designed from scratch by its Italian maestro Teo, who creates all of WR's recipes and handpicks every supplier. The company's products are stocked in retails outlets such as Sainsbury's, Waitrose, and Ocado's, to name a few. Independent sellers such as Whole Foods, Planet Organic and Selfridges are also among WR's clientele. The company has earned £2.4 million in revenue in the financial year 2020-2021 and is experiencing a 157% average year on year revenue growth. WR will use the investment to support the development and launch of Teo's new products, grow its commercial and operations teams, and expand its frozen storage capacity.
pledged: 104% days to go: 37 investment: £313,328
HUN Wines sources premium quality wine from Stellenbosch, South Africa, to create the UK's first Fairtrade, wine in a can. It aims to become the largest canned wine brand in the world. The company asserts that its products are fully recyclable and vegan friendly. HUN Wines claims that it is backed by industry titans including James Bailey, current Waitrose CEO, Andy Shaw, previously Brewdog Beer CEO and RedBull MD, Formula racing legend David Coulthard and RedBull executives. The company has successfully canned 300,000 units of its products consisting of flavours like Rosé, Sauvignon Blanc, and Rosé Bubbles (one of the lowest-calorie wines in the UK). It accepted its first order via a Direct-to-Consumer (DTC) site in May 2020, launched nationwide in Tesco Supermarkets in June and expanded onto the e-commerce platform, Amazon, in July. HUN Wines will use 15% of the investment towards staff expenses, 40% towards marketing, 25% towards festival activations and listings, and 20% towards New Product Development (NPD).
pledged: 133% days to go: 37 investment: £532,086
Active Food Systems, trading as Synergy Grill, has developed and patented innovative and commercial cooking technology for the food and hospitality industry. Its ‘Fat Atomising Grill' makes cleaning quick and easy while delivering cost savings through a 59% reduction in fuel consumption. The company has sold 2000+ units of the grill to entities like Whitbread, Greene King, Marriott, Radisson and Marstons among others. Synergy Grill asserts that its performance in the first half of the year has been profitable despite COVID-19. They have contracts with reputed organisations like Whitbread and Marstons have generated revenues of £970,000. The company is in conversation with over 50 pubs and restaurants including product trials with Nandos, Weatherspoons and Mitchell Butler that are interested in its product. It will use the investment to grow its business across different verticals.
pledged: 316% days to go: 3 investment: £316,488

  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph