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Status: Extended

Oct 14th 2020 - Dec 7th 2020

The Cauldron is a technology-led entertainment studio that aims to deliver immersive experiences to its guests by combining technology with food and drink. Upon entering the company's venues, guests are given a magic wand, which acts as a control device for their visit. It helps them pour pints, activate lights and locks, explore science experiments, and stir cocktails. The device is also programmed to act as an open bar tab to track user spending. The Cauldron has served 1 million potions till date, welcomed 260,000+ guests and built a mailing list of over 72,000 subscribers. The company has featured in publications like Thrillist, NBC, Forbes, and Edinburgh News. The Cauldron will use 40% of the investment to open a central-London Cauldron flagship and provide additions to its Wands & Wizard Exploratorium, a new five-floor venue on Greek Street in the very heart of London’s Soho, 40% to grow its retail technology, and 20% to pay staff salaries.

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  • £364,143
    pledged
  • 112%
    of goal

    £325,000
    target

    £25,010,204
    pre-money valuation

    1.60%
    equity available

    401
    investors

    £908
    pledge per investor

    11344372
    company number

    Active
    company status

    03/05/2018
    incorporated 3 years


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Funding progress



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  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph