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Manufacturing and Retail

The Sports Edit

Status: Active

Jul 6th 2020 - Aug 6th 2020

1 day left

The Sports Edit (TSE) is one of the UK’s fastest-growing eCommerce retailers that sells activewear brands and products, as well as, produces content and events, centred around inspiring movement and mindfulness. It is among Europe’s foremost curators of premium activewear, partnering with 50+ leading brands. The company aims to become a major contender in the womenswear market, forecast to grow 7.7% per annum to $216 billion, by 2024. The company has >45,000 social media followers, a leading gym retail partnership, and seen its online revenues grow over 145% in the first five months of 2020 Year-Over-Year (YoY). For its timely response to customers' queries, TSE was validated by the Feefo Gold Service Award 2020 & garnered a Net Promoter Score (NPS) of 72. The company will use the investment to widen its brand & product range, hire staff for marketing and merchandising, ensure customer acquisition & retention, and launch its deal with Nike in the third quarter of 2020. 

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The Sports Edit Rating Review

Rated on 14/07/2020

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Management 80%

Skills 73%
The Sports Edit team is led by the CEO/Founder who is passionate about startups and health & fitness. He is an expert in business development, e-commerce SEO, start-ups, investment banking, equity research, financial services, mergers & acquisition and valuation. The E-Commerce Manager is a qualified APM Level three project manager. She is skilled in project management, pattern cutting, fashion illustration and CorelDraw. The Buying and Merchandising Manager has a first-class degree in fashion design and marketing with a speciality in activewear. She is well versed in trend analysis, visual merchandising, store management, customer service and retail sales. The Marketing Manager of the company is a specialist in digital marketing, SEO, strategic planning, marketing communications, creative strategy, event production and customer retention. The Investor of the company. It was noted that the CEO has also taken the responsibilities of finance head.


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  • £924,952
  • 142%
    of goal


    pre-money valuation

    equity available


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    company number

    company status

    incorporated 6 years

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    Previous Funding rounds
    06 Jul 20 Crowdcube £924,952 / 142% 76.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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