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Catering, Food and Drink

The Wine List

Status: Active

Nov 19th 2020 - Dec 19th 2020

The Wine List (WL) gives confidence to wine lovers through a home wine course. The company argues that 20% of the UK's wine drinkers fall into a cohort that is actively engaged, spend at the higher end of the market, and frequently drink from a variety of sources. But less than 20,000 people don't have the requisite knowledge about different wine styles and tastes. WL aims to change this scenario by offering a home wine course to customers where alongside their wine lessons, they also get two bottles of wine to practice their skills on. The company has shipped 20,000+ bottles of wine and witnessed revenues of £298,000 in April-October 2020. WL is also building a digital content platform that will offer best in class video lessons, with learning quizzes to reinforce knowledge. The company has featured in Metro, Evening Standard, and Courier. It will use the investment to increase content production, wine delivery and scale into 2021.

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The Wine List Rating Review

Pitch rating powered by CROWDRATING

Rated on 30/11/2020

Pitch Rated

38%

Insufficient Data

Management

63%

Product

51%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

  • £505,494
    pledged
  • 134%
    of goal

    £375,000
    target

    £2,250,707
    pre-money valuation

    14.29%
    equity available

    443
    investors

    £1,141
    pledge per investor

    11842640
    company number

    Active
    company status

    22/02/2019
    incorporated 2 years

    £0.01
    share price

    Previous Funding rounds
    19 Nov 20 Crowdcube £505,494 / 135% 38.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 63%

Skills 73%
The Wine List team is relatively small, consisting of the Founder/CEO, the Growth Marketer, Operations Head, and one Customer Experience Head. Their Founder/CEO specialises in Fact-Checking, Consultation, Editing, Web Content, and Data Analysis. The company has not appointed a Product Developer, and the responsibility for the same lies with the Founder/CEO. Their Growth Marketer has skills to build the brand and increase brand awareness through Time Management, Event Planning, Marketing Strategy, Customer Relationship Management (CRM), and Product Management. Their Operations Head is skilled in Team Organisation, Communication, Operational Planning, Communication, and Data Analysis. It was noted that there is no dedicated finance head in the team at this stage of fundraising.

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Funding progress



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Taster is a collection of online restaurants dedicated to bringing the best street food to users. The company has launched five highly successful digital restaurant brands with chefs and food personalities, is available in 11 cities across the UK, France and Spain, and has onboarded over 20 partners. Taster's revenue grew 110% to €10.5 million in 2020 alone where it delivered over 1 million meals. The company has raised $50 million to date from investors such as Battery Ventures, Octopus Ventures Rakuten, LocalGlobe (Latitude) and Heartcore Capital. It claims that Taster brands hold the third-largest market share on Deliveroo in Paris. It will use the investment to increase Taster’s presence across the UK, France and Spain, drive expansion into new cities, support the launch of two new consumer brands in 2021, and take the company global by signing up with more through more restaurants brands.
pledged: 189% days to go: 24 investment: £474,856

  • £505,494
    pledged
  • 134%
    of goal

    £375,000
    target

    £2,250,707
    pre-money valuation

    14.29%
    equity available

    443
    investors

    £1,141
    pledge per investor

    11842640
    company number

    Active
    company status

    22/02/2019
    incorporated 2 years

    £0.01
    share price

    Previous Funding rounds
    19 Nov 20 Crowdcube £505,494 / 135% 38.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph