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Technology

UnderPinned

Status: Funded

Mar 2nd 2020 - Apr 1st 2020

UnderPinned is an end-to-end application designed for building the future of freelancing with technology at its core. It offers an innovative one-stop solution for freelancers to find work, manage work and get paid; and for clients to manage their project-based workforce. The initial target of the company will be an audience of 13 million in the UK. They have already launched their Virtual Office in January 2020 with over 2200 users. The portal has more than 110,000 users engaged with its educational media content and has an existing partnership with IPSE, Starling Bank, Digital Risk, and Banked. They have highly curated content leading to £0.05 cost per click and 5.92% clickthrough rate and an acquisition model with a 7 times lower cost per acquisition (CPA) than the industry average. The funds will be used to scale UnderPinned, helping the company to reduce its customer acquisition cost.

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UnderPinned Rating Review

Rated on 10/03/2020

Pitch Rated

42%

Insufficient Data

Management

69%

Product

56%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Pitch rating powered by CROWDRATING

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
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Management 69%

Skills 82%
The CEO has demonstrated a history of working in the arts, technology and freelancer sectors and is a keen advocate of the flexible economy and regulation development in this area. With strong business development skills, he has an academic background in History and Philosophy of Science. He also has the experience of previously founding a company. The CMO is a very talented individual and has several awards such as New Business Idea and Marketing Award. However, the company lacks a full-time CFO at this time.

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Funding progress



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Pitch Rated

72%

Overall

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CROWD RATING™

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  • £514,380
    pledged
  • 102%
    of goal

    £500,000
    target

    £5,700,000
    pre-money valuation

    8.06%
    equity available

    318
    investors

    £1,618
    pledge per investor

    11501632
    company number

    Active
    company status

    06/08/2018
    incorporated 2 years

    Equity Calculator
    Investment
    £
    Equity
    %
    Previous Funding rounds
    02 Mar 20 Crowdcube £514,380 / 103% 41.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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