We use cookies to improve your experience on this site. By viewing our pages, you give us consent to use cookies. Find out more.

Manufacturing and Retail

Vertically Urban

Status: Extended

Nov 9th 2020 - Dec 22nd 2020

Vertically Urban (VU) is a horticultural lighting specialist that produces high-tech LED lighting solutions for indoor industrial farms, glasshouses, medicinal growers and onsite Pod farms, who in turn, supply to supermarkets, restaurants and the medical market. The company aims to be a segment leader in the global vertical farming market that is projected to reach $12.7 billion by 2026. VU asserts that vertical farming has been tipped as the future of food production and supported by early investors such as Amazon’s Jeff Bezos. The company has witnessed £30 million+ worth of sales to date. It will use the investment to increase brand awareness via horticultural trade shows, market its products on online and offline portals, develop new technologies, and recruit senior personnel to oversee growth in key markets.

read more read less

Vertically Urban Rating Review

Rated on 18/11/2020

Pitch Rated

83%

Gold

Management

87%

Product

85%

Investment

77%

Pitch rating powered by CROWDRATING

  • £335,040
    pledged
  • 111%
    of goal

    £300,000
    target

    £4,854,639
    pre-money valuation

    5.82%
    equity available

    436
    investors

    £768
    pledge per investor

    12197956
    company number

    Active
    company status

    10/09/2019
    incorporated 1 years

    Previous Funding rounds
    09 Nov 20 Seedrs £335,040 / 112% 83.00%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
Login to view the full report

Management 87%

Skills 82%
Vertically Urban's management team is led by the CEO, who identified a gap in the horticultural lighting market after being approached by a company that couldn’t find an efficient product specifically designed for Vertical Farming. The CEO has an in-depth technical understanding of product design and insight into the latest LED technology and electronics. He is an expert in lighting design, solid-state lighting, lighting control, and architectural lighting. The Designer is skilled in computational fluid dynamics, finite element analysis, simulations, mechanical engineering, computer-aided design, and solid works. The Sales & Marketing Executive is experienced in business development, sales management, account management, international sales, and product marketing. The finances of the company are being overlooked by an FCMA professional. As the company has employed a seasoned management team, the requirement for an incubator becomes negligible.

0 comments

Log in to comment


Funding progress



More from Manufacturing and Retail

Catipilla designs, manufactures and retails a range of high quality, functional, wall-mounted climbing frames, resting points, and scratchers to create unique living spaces for cats. The company asserts that the cat segment of the pet market is worth an estimated £5 billion in the UK alone. It wants to become a contender in this segment. Catipilla has sold 2,000+ products across 16 countries, listed at retailer Pets at Home, and became a finalist in the PetQuip '2018 Product of the Year' in the past three years. Catipilla's products are situated in vet practices, catteries, and cat rescue centres. The company claims that it is endorsed by International Cat Care and has a partnership with IAMS, a global pet food giant. After a 5.36 times increase in orders during the 2020 lockdown (compared to Q2 and Q3 2019), Catipilla requires investment to scale up sales, distribution, manufacturing, and export capability.
pledged: 106% days to go: 27 investment: £106,462
Get Set Pet (GSP) is a pet supply challenger brand on a mission to build a community of like-minded dog and cat owners that take pride in their relationships with their pets. The company aims to arm pet parents with the information they need to make better nutrition decisions regardless of whether or not they shop with GSP. GSP has acquired over 15,000 customers, generated over 20,000 orders, and delivered £800,000 in total sales. The company has 4.97 out of 5 'Excellent' ratings from over 1,100 verified customer reviews. GSP will use 25% of the investment towards Research and Development (R&D) of its products, 25% on salaries, technology investments and working capital, and 50% on marketing and promotional activities.
pledged: 100% days to go: 34 investment: £150,625
trükl is a web-based, integrated and automated parcel delivery booking platform for small businesses. The company argues that on average, 5% of all UK deliveries don’t go as planned, which amounts to over 50 million dissatisfied customer experiences. trükl intends to change this and become a contender in the parcel delivery industry that is expected to double to £21 billion by 2024. The company monitors orders for issues and alerts retailers in real-time to ensure satisfied customers across the supply chain. It has successfully monitored the delivery of 4,500+ shipments since August 2020. The company also processed 330 orders earning revenue worth £1,800 on a single day in December 2020. trükl is a member of SETsquared, an award-winning business incubator. The company will use the investment to develop its integrations further, platform features and acquire and support new retailers.

Pitch Rated

79%

Overall

rating powered by

CROWD RATING™

pledged: 106% days to go: 30 investment: £160,400
Ace+Freak is a Ready To Drink (RTD) cocktail for Millennials and future generation Z consumers. Its mission is to disrupt the £630 million UK RTD market, offering an impeccable tasting product. The company asserts that it uses only natural and vegan-friendly ingredients in its products. It points out that it has put 125,000 cans in hands to date and has 8,500 followers on Instagram. The company has more than 125 strategic business to business customers and a nationwide UK distribution. Ace+Freak was voted 'Best cocktail RTD' at the International Canned Challenge competition. The company has seeded the brand within culturally relevant events to its millennial customers including Adidas, Beats by Dre, Max Factor and Saatchi Gallery. It will use 35% of the investment for operational excellence, 45% for marketing, and 25% to hire personnel.
pledged: 70% days to go: 23 investment: £175,550
Perfino designs natural scent infused artisan jewellery. The company argues that one-third of humans are intolerant to synthetic chemicals and that up to 60% of these chemicals may be absorbed into the bloodstream. Perfino wants to change this scenario and provide fragrance lovers access to natural scents with no skin contact. Perfino pendants come with six super-absorbent lava stones and a bottle of expertly blended natural essential oils. Users need to simply add a drop to a stone, put it in the pendant, and enjoy a wonderful scent all day long. The company aims to disrupt the $310 billion global jewellery/perfume market with its products. Perfino's CEO has featured in the BBC’s CEO Secrets and Radio 4 Business Matters. The company will use the investment to grow its team and product range, boost sales and set up a membership service.

Pitch Rated

76%

Overall

rating powered by

CROWD RATING™

pledged: 129% days to go: 7 investment: £64,818

  • £335,040
    pledged
  • 111%
    of goal

    £300,000
    target

    £4,854,639
    pre-money valuation

    5.82%
    equity available

    436
    investors

    £768
    pledge per investor

    12197956
    company number

    Active
    company status

    10/09/2019
    incorporated 1 years

    Previous Funding rounds
    09 Nov 20 Seedrs £335,040 / 112% 83.00%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph