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Technology

what3words

Status: Funded

Aug 4th 2020 - Aug 7th 2020

what3words is a company whose mission is to make finding and sharing exact locations a simplified task. It has divided the world into 3m squares and given each square a unique combination of three words. what3words is backed by organisations such as Mercedes-Benz, Intel Capital and Sony Innovation Fund. The company's app provides a precise location to drones, driverless cars and voice-controlled devices, in turn, boosting businesses. Emergency services and NGOs are also using what3words for critical services and saving lives. Till date, the company has received over £50 million of funding and was the 'App of the Day' in 143 countries. The company will use the investment to become a global standard for communicating location.

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what3words Rating Review

Pitch rating powered by CROWDRATING

Rated on 06/08/2020

Pitch Rated

53%

Insufficient Data

Management

83%

Product

76%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

  • £7,155,716
    pledged
  • 715%
    of goal

    £1,000,000
    target

    £150,624,023
    pre-money valuation

    0.66%
    equity available

    10,376
    investors

    £690
    pledge per investor

    08430008
    company number

    Active
    company status

    05/03/2013
    incorporated 9 years

    £3.47
    share price

    Previous Funding rounds
    04 Aug 20 Crowdcube £7,155,716 / 716% 53.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 83%

Skills 91%
The management team of what3words has a team of over 100 people and certainly covers all the major roles that are required to run the business. The Founder/CEO is skilled in Entrepreneurship, Management, Touring, and Production of live music. He has also received various awards such as the Top #100 Disruptive Entrepreneur award in 2019, the D&AD Black Pencil award in 2016, the EY British Accelerating Entrepreneur award in 2016, the Tech Museum of Innovation - Sobrato Organization Economic Development Award in 2015 and the Grand Prix for Innovation, Cannes Lions International Festival of Creativity award in 2015. The Co-founder/CCDO is skilled in Public Speaking, Operations Management, Operating Systems Design and Financial Management. The Chief Technical Officer is a professional C++, Python, Visual Design, Artificial Intelligence, Algorithms and Software Development specialist. The Chief Marketing Officer of the company is competent in Integrated Marketing, Marketing Strategy, Digital Strategy, Interactive Marketing and Brand Development. The Finance Director's skills include Strategic Planning, Financial Accounting, Financial Analysis Financial Reporting and being a qualified Chartered Accountant.

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Funding progress



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  • £7,155,716
    pledged
  • 715%
    of goal

    £1,000,000
    target

    £150,624,023
    pre-money valuation

    0.66%
    equity available

    10,376
    investors

    £690
    pledge per investor

    08430008
    company number

    Active
    company status

    05/03/2013
    incorporated 9 years

    £3.47
    share price

    Previous Funding rounds
    04 Aug 20 Crowdcube £7,155,716 / 716% 53.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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